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Role and Responsibility of Marketing Function : Case Study of Wikison

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Added on  2020-06-04

Role and Responsibility of Marketing Function : Case Study of Wikison

   Added on 2020-06-04

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Marketing Essentials
Role and Responsibility of Marketing Function : Case Study of Wikison_1
Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................1P1 Duties of marketing Function ...............................................................................................1P2 Duties of marketing related to organisational context ..........................................................4TASK 2............................................................................................................................................5P3 Comparison between two organisation in term Marketing Mix ...........................................5TASK 3............................................................................................................................................8Covered in PPT...........................................................................................................................8CONCLUSION ...............................................................................................................................8REFERENCES................................................................................................................................9.........................................................................................................................................................9
Role and Responsibility of Marketing Function : Case Study of Wikison_2
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INTRODUCTION Marketing is the management and study of exchange relationship. It has been defined asthe set of institution, activity, and process of communicating, creating, exchanging anddelivering offerings (Introduction to Marketing Essentials, 2017). That have costumers, partners,society and clients value at the large level. One of the main use of this to keep, satisfy and createthe buyers. It is a process of executing and planning the conception, promotion, pricing anddistribution of goods, services and ideas to generate exchanges that fulfils companies andindividuals goals. So it is very important to the organisation growth and success. This report is based on case study of Wilkinson in United kingdom. They provide household products to the clients. In this assignment role and responsibility of marketing functionwhich is related to the organisation context defined in this file. 7 P's of marketing mix incomparison between two companies along the marketing plan of the mentioned business alsoanalysed in this report. TASK 1P1 Duties of marketing Function Role of marketing function which supports a business to source and identify potentialssuccessful goods for the marketplace (Collins and Stern, 2012). Marketing department havewhole duties for making high profits and increasing share in market in order to achieveproductivity and probability. In Wilkinson, marketing function considers different duties. Thereare several functions of marketing which play essentials role and responsibility in enterprise areas follows: Collecting and Scanning market information: It is a significant function which is playessentials role in gathering and analysing necessary information. With the help of this companyrealise the customers needs and wants (Askeland and Wright, 2013). They also examine thewhat type of communication channel buyers like. Marketing planning: This function has many role and responsibility in identifying market trendsin order to attain long term goals and objectives. Planning is very important part of everyorganisation. For examples: Wilkinson has 25 % share but they rise their market share approx40% , so in this marketer create a best plan in respect of promotion and production efforts level. 1
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