Marketing Essentials of Wilkinson in UK
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Added on 2020-06-04
Marketing Essentials of Wilkinson in UK
Added on 2020-06-04
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MARKETINGESSENTIALS
Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and responsibility of marketing function ....................................................................1P2 Duties of marketing related to the organisation.....................................................................3TASK 2............................................................................................................................................5P3 7P's of marketing mix in different organisation ....................................................................5TASK 3............................................................................................................................................8Covered in PPT...........................................................................................................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTION Marketing is process of a business formed with selling and purchasing a services orgoods. It considers delivering, promoting, advertising, pricing, planning and distributingproducts to fulfil buyers wants and needs. According to the American Association- Marketing isthe set of institutions, activity as well as processes for exchanging, communication and creatingofferings that define as a value for clients, customers, society and partners at large. There aremany scope of marketing which is includes place, price, services, goods, experiences,information, events, ideas, and property are marketed. This assignment is based on topic “Marketing essentials” and based on the case study ofWilkinson in UK (Ahrens, 2011). There are three task which will includes roles andresponsibility of the marketing function and those are related to the organisational context. 7P'sof marketing mix and plan for the Wilkinson also described in this file.TASK 1P1 Roles and responsibility of marketing function Marketing function is very important for every organisation to achieve long term growthand development. From the same, Wilkinson is provide house hold products to the which ishighly satisfies the wants and needs of the customers. Role and responsibilities of the marketingfunction, which is necessary to attain goals and objectives. There are several functions are asfollows:Analysing and Gathering market information: This is one of the significant function of themarketing. There are several forms is made to identified by the consumers are as below: What do the buyers need and want?What product quality and price?When and where they want?All the applicable information and question regarding the consumer which is analysed andcollected (Brooks and Simkin, 2012). This kind of duty is important for the success of thecompany. In this form buyers are confusing what type of advertisement and promotion theyselect. Planning of marketing:It is also another essential function of marketing which is define aplanning process related to the organisation objectives and goals . Example: Wilkinson has 25%1
market share of particular product in UK. From the same mentioned company wants to boost itto30%. in this situation marketers conduct a plan regarding promotion and production level. It isalso identify main duty is how, who, where, why and where which is known as planning. Product development and designing:Both product designing and improvement are play anessential role in the process of selling, delivering and distributing. Design is best part to attractthe consumer and achieve high sell and productivity. In this form company apply thecommunication channel such as advertisement, promotion, publicity and other ways. Grading and Standardisation: It is refers to analysing standard, it includes design, size, weight,quality, raw material and colour etc. which is used by the business in order to respect of specificproduct. Goods having similar standard such as characteristic which are placed in a providedgrade or category so this kind of placing is known as grading (Burke and Friedman, 2011). Forthe example: Mentioned firm produces house hold products that are having 3 grades and theirname is x,y and z etc. It is representing three quality levels which is called as better, moderateand ordinary in respectively. Labelling and packaging: One of the main aim and objective of packaging is avoiding damage,breakage and devastation etc., of the products during storage and transit. Covering is a bestfacilitates in the process of conveying, handling and lifting the goods. From the same time,buyers demand and want goods in various qualities and they require special wrapping. There issome material of covering is bottles, plastic & jute bags and wooden boxes. Label is also knownas slip which is recovered on the goods itself. It is giving whole necessary information about thegoods and its suppler. Buyers support service: Customers is very important person in every organisation. . Thus, it ischief marketing function of every seller to offer each possible support to the purchasers. They areoffers several services which are as follows: After sales, technical, maintenance, credit servicesand handling purchaser’s complaints etc. These services are very important and necessary for thecustomer satisfaction. Product pricing: It is one of the main and important function of marketing and companymanager to set the affordable price of an items (Cavusgil and et. al., 2014). It is impacted by itsprofit rate, cost, competing goods price and government policy etc. Bundled pricing strategieswhich is apply by the cited company in their business. This is a best policy because it create thehigh growth and success. 2
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