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Systematic Presentation of Marketing Mix - Report

   

Added on  2020-07-22

16 Pages5205 Words33 Views
MARKETING ESSENTIALS

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P.1 Explanation of roles and responsibilities of marketing function of McDonald's.............1P.2 Description on roles and responsibilities of marketing relate to the organisation...........3P.3 Define the marketing mix element of the McDonald's and compare it with the otherorganisation............................................................................................................................5TASK 3............................................................................................................................................9P.4 Make evaluation of basic marketing plan for McDonald's..............................................9CONCLUSION..............................................................................................................................12

INTRODUCTIONMarketing is the concept which helps to the company in order to do advertisement of theits products and services in the market. Such activities work for attracting more number ofcustomers and community towards the firm. Basically customers are focused while adoptingcurrent concept by the entity. Marketing defines as a process in which product and service moveto the customer for their use. The term selling is different from current aspect because it includesthe process like promoting the product in the market. Further, customer can get aware aboutnew products of the firm and after they start purchasing product and service. Marketing factoralways depends on the tests as well as needs of the customers (Aaker, 2011). In this kind ofadvertisement activities customers treated towards the firm in terms of purchasing moreproducts. It includes activities like promotion, distribution, packaging, production andadvertisement of the goods and services. In this following report, the systematic presentation ofmarketing mix and their key elements in term of McDonald's has been included. McDonald's isthe large corporation in UK. It serves its business as food service retailer. It has its branches inaround 130 countries. It has become the world largest quick-service retail organisation.TASK 1P.1 Explanation of roles and responsibilities of marketing function of McDonald's.The term 'marketing function' help to the company to advertise and publish the productsin successful manner within marketplace Further, this concept adopted by the firm forpromotion purpose of its products in the market . The marketing functions are to be followed instrategy or in a manner that can makes particular goods famous in the market. Good marketingstrategy reflects the more demand and supply of such particular product. Such strategy should befollowed in the series of advertising, publicity, statistical distribution for sale, client service andpublic relation. The function of marketing depends on the following trends- Present trend- It is necessary to know the present trend in the market. In present situationcustomers give their focus on the tests and preferences of the products. To get popular imagethey provide easy approach service to the purchaser like Home delivery so users can order theircrave at any time where they want (Halal, 2003.). This feature of service usually attracts more ofthe consumers. The effective way to get growth is to know how to cope up with rapidly changingenvironment in the organisation.1

Upcoming trend- To sustain the brand image in the market, market force gives their focus on thecustomer test and preference it has become major source to keep up future growth of businessproducers need to know the demand of customer (Whittaker, 2009.). In upcoming trend, wholemarket will shift to the online retailing service. Customers need to avoid their wastage of timeand to maintain the success the online service should be improvised.Roles and responsibilities of marketing function- Marketing act as tool factor in maintaining therelation between customer's and an establishment which provide services to the market. Themain object of marketing is to increase the growth of the firm day by day. Marketing play thekey role in sustain the volume, sales revenue and in publicity of brand image in the market. Suchcan be defined as-Strategy- The term strategy means formulation of task in a suitable framework. The mainobject behind formulation of plan of action is to completion of market task in a given time.Basically, the formulation of scheme is done with the help of senior member of the marketingdepartment (Kumar, 2010). With this approach, the need of the customer can easily be identifiedand to satisfy the users need is the main purpose of McDonald's. To sustain the future growth theright strategy of the unit should be formulated.Market research-For the smooth functioning of the marketing department the keyresponsibility is to research on market. With the effectual and appropriate kind of marketresearch activities company can identify the need of the customer. With the help of this schemethe strength, weakness of the competitor can easily understand so that immediate action can betaken to increase the sales growth of McDonald's. The effective market investigation is done onseveral bases like reading firm report, market data on internet, prospectus to survey users’ needsand by directly contact with the customer. The marketing research is the important tool in sustainbrand image of McDonald's.Product development- The current environment is rapidly changing. The innovationshould take place in the market so it can help in adding value to the firm. Timely scrutinizing thecustomer need helps them to finding loop falls in the product and improvement can be done.With the help of customer feedback or as per their need and preferences the improvements andmodification can be incorporate in new products. The innovation brings prosperity to the firmsuccess. McDonald's is putting its various efforts in satisfying the needs of the users.2

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