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Cadbury Marketing Essentials - Doc

   

Added on  2020-12-09

19 Pages5241 Words492 Views
Marketing Essentials

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1: Roles and responsibilities of marketing functions................................................................1M1. Duties of marketing with respect to marketing environment..............................................3P2: Relation of roles and responsibilities with wider context of organisation............................4M2 Significance of inter-relationship between marketing and other functional unit ................5D1 Critically evaluate the key element of marketing function...................................................5TASK 2............................................................................................................................................6P3: Comparison of marketing mix applied by different companies...........................................6M3 Evaluate different tactics chosen by Cadbury to achieve business objective.......................8TASK 3............................................................................................................................................8P4: Marketing plan for Cadbury.................................................................................................8M4: Produce detailed marketing plan for Cadbury...................................................................12D2: Design marketing plan with the use of 7P's.......................................................................13CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15.......................................................................................................................................................16

INTRODUCTIONMarketing is an activity of identifying the need and perception of targetted customerstoward particular products and services which facilitate an organisation to enhance their productsaccordingly. For this, marketing manager are solely liable to reach their products and services tothe public through using different promotional tools. As per the Dr. Philip Kotler, “marketingcan be consider as a science and art of delivering, creating and enhancing the value to meetcustomer's needs and requirements.” The present assignment report is based on Cadbury whichdeals in offering confectionery products such as Dairy Milk chocolate, the Creme Egg and Rosesselections box etc. It was established in 1824 and from then to now, the company has enlarged itsbusiness in more than 50 countries. The present report includes the roles and duties of differentmarketing functions and their interrelation with different departments. The project is alsodiscussing the 7P's of marketing mix of two organisations in order to make comparison. Apartfrom this, all other aspects are also summarised under this report in the context of Cadbury(Askeland and Wright, 2013).TASK 1P1: Roles and responsibilities of marketing functionsMarketing: It refer to the activity of reaching products and services to the targeted customers andinfluencing their buying behaviour and interest in favour of company's products and services. Asper the American Marketing Association, marketing is set of institution which are delivering,developing and maximising the satisfaction level of customers.Marketing functions:Marketing is the duty of an organisation which assist them to identify the market needsand requirements through using various promotional tools and techniques. It can be done throughperforming market research, advertisement through various ways etc. There are multiple numberof marketing functions which include marketing planning, product designing and improvement,packaging and levelling, delivering products and services etc. All such important aspects are helpan organisation to attract new and retain loyal customers for longer period of time. Such otherfunctions are also there which are briefly described under :1

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