Roles and Responsibilities of Marketing Department in an Organization

This presentation discusses the roles and responsibilities of a marketing department in an organization, including customer satisfaction, market research, and interrelationships with other departments. It also explores the significance of marketing strategies and evaluates the key elements of the marketing function.

Marketing Essentials
(TASK-1)

Content
• Introduction
• Roles and responsibilities of marketing department
• Roles and responsibilities of marketing department relate to other organisational
context
• Roles and responsibilities of marketing department in context of marketing
environment
• Significance of interrelationship of marketing department with other departments
• Critically analyse and evaluate the key elements of the marketing function
• References

Introduction
Marketing is defined as an activity of influencing
perception and buying behaviour of others by using
various promotional tools such as TV advertisement,
social media marketing etc. It is basic need of every
organisation to use marketing for the growth and
success of their existing products and services.

Roles and responsibilities of marketing
department
Customer satisfaction: This is one of the major roles and responsibilities of marketing
department of Tesco in which the department only focus to satisfy the need and
demand of customers.
Market research: This is a role and responsibilities of marketing department in which
they handles the different factors that is raised in the market. The change in market
and the different trends of the market is continuously change or updated by which
the behaviour of the customer's also changes.

Roles and responsibilities of marketing
department relate to other organisational
context
Marketing department of Tesco also works with
the different department to achieve the goals
and objective of the company within a period
of time. It is important and beneficial for the
growth that different department works
together as that increase the effectiveness and
performance of the Tesco.

Interrelationships of marketing department
with other departments
Marketing and Human resource
department: Marketing department
responsible for the presentation of
job requirement of Tesco in front of
the market. Whereas, Human
resource department is responsible
for hiring the suitable candidates for
the suitable profile.

Continue…
Marketing and Finance department:
Marketing department performs
several activities to attract the
customers and for that they need a
budget. Finance department of
Tesco provides the funds to the
company to perform several
activities effectively.

Continue…
Marketing and IT department:
Marketing department of Tesco deals
with the different market up gradation in
terms of technological development.
Also provides that information to the
workplace by which they implement that
advancement in the company that
increases the overall performance of the
company.

Roles and responsibilities of marketing
department in context of marketing
environment
Developing marketing strategies: This role of marketing department
of Tesco performs and develop different strategies and policy by
which company gets the competitive advantage of marketing
environment. By developing the marketing strategies Tesco gets the
advantage of promotional activities and that raises the favourable
condition by which Tesco gets the profit.

Significance of interrelationship of marketing
department with other departments
The different departments of Tesco works together to perform several
task in effective manner by which company achieve its target within
a particular period of time. The interrelationship of different
department is important to measure the success, as it includes shared
vision, mission, aim, objectives of Tesco.

Critically analyse and evaluate the key
elements of the marketing function
Marketing and other department as HR, finance and IT all are
interrelated to perform several task by which Tesco gets the
effective result that helps to achieve the target within a particular
period of time. As marketing department provides the brief of
market trends, whereas HR department provides the best workforce
that work with even more effectiveness by applying their skills and
knowledge.

Conclusion
It has been concluded from the above discussion that marketing
department of Tesco performs several roles and responsibilities to
achieve the target in more effective manner. For that the different
department works together to achieve the target and goals of the Tesco
within a particular period of time. All the department have their own
function and they work collectively to operate the different function in
a smooth manner.

References
Mihart, C., 2012. Impact of integrated marketing communication on
consumer behaviour: Effects on consumer decision-making process.
International Journal of Marketing Studies. 4(2). p.121.
Fırat, A.F., 2013. Marketing: culture institutionalized. Journal of
Macromarketing. 33(1). pp.78-82.

Thank You