Roles and Responsibilities of Marketing Functions

MARKETING ESSENTIALS

Table of Contents
INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................3
P1 Roles and responsibilities of marketing functions..............................................................................3
P2 Roles and responsibilities of marketing relate to the organizational context......................................5
TASK 2.......................................................................................................................................................8
P 3 Comparison of ways in which organizations apply the marketing mix..............................................8
TASK 3.....................................................................................................................................................11
P4 Basic marketing plan........................................................................................................................11
CONCLUSION.........................................................................................................................................13
REFERENCES..........................................................................................................................................14

INTRODUCTION
Marketing is a process which helps company to distribute their products and services to
desired customers from manufactures. Marketing can also be defined as, the activity, set of
institution and process for creating; communicating, delivering and exchanging offerings that
have value for customers, clients, partners and society at large (Baack, Harris, and Baack, 2013).
With marketing, organisation is able to sell their products in global or local markets and can earn
maximum profits. Aldi is which is operating in more than 20 countries with more than 9000
stores worldwide. It was founded in 1913 and was headquartered in Essen and Mulheim,
Germany. It has been supplying and selling its goods and services in almost all part of nations
and this has become possible due to effective marketing. This assignment will mainly focus on
roles and responsibilities of marketing functions and how they relate to organizational context. In
addition, it will cover how marketing mix is used by company in order to achieve business goals
and objectives with a basic market plan of organisation.
TASK 1
P1 Roles and responsibilities of marketing functions.
As mentioned above, marketing is a process which enables company to sell their items in
different markets in order to satisfy their customers. Aldi is operating in many countries with
thousands of stores selling different types of products and satisfying customers worldwide
(Babin and Zikmund, 2015). Due to this, they have attained a great brand image in markets of
United Kingdom. It requires strong marketing skills and efforts of marketing department to reach
to this extent and to hold a position in competitive market.
Marketing department of company employs employees and managers which perform
their respective roles and put great efforts in order to develop better marketing plans which can
maximize their sales as well as attract large customers at the same time. Marketing department
plays crucial roles in order to ensure success to the company and this is done by marketing
products and services mad by organization (William and Zikmund, 2012). It also includes timely
distribution of those goods to customers and should have the capacity to satisfy all requirements
of customers. They can take help for Human Resource department in order to get talented and

skilled candidates which have the zeal to do something for their company. Aldi recruits
candidates which can make profits out of available resources. They also hire experts and
professionals which can guide them and provide them with valuable suggestions which can
profitable to the company. Aldi uses different marketing functions to make their marketing plans
more effective and better and some of them are mentioned below:
Marketing information management (MIS): It is the practice of monitoring the market,
organizing and analyzing the results of data collection and developing strategies according to
that. The information is provided to markets and they develop best strategies out of that
information (Baker and Saren, 2016). MIS is gaining importance in every organisation as it
provides great and useful information which give better idea about needs and demand of
customers and recent market trends, etc. MIS distribute every type of important information to
associated people on time.
Financing: It helps in providing necessary funds to company for carrying out their
activities. It is an important marketing function because finances are involved at almost every
step of marketing and without it; marketers are unable to implement their strategies. This enables
company to earn profits after implementing strategies. Company can take help form different
financial institutions which includes banks. They can provide appropriate strengths to company.
Selling: It involves buying of products by customers and selling by company.
Organisation can sell their products in different markets in order to attract customers form
different segments. Another way to sell the product is to directly communicating with potential
buyers.
Promotion: It is an effective marketing function which helps company to advertise and
promote their products in global market through various promotion tools and techniques. Various
promoting tools are advertising, personal selling, publicity, public relations. It is crucial for
company to advertise their products, on through this customers will come to know about
particular products and buy them. This is the way through which firm attracts large number of
customer towards their product or services. Marketing department can plan their promotions and
launch events and can provide sample of products for customers. They can also take advantage