Marketing Essentials

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
PART A...........................................................................................................................................1
Covered in PPT................................................................................................................................1
P3 Compare various ways by which marketing mix is applied to the chosen organisation.......1
PART 2............................................................................................................................................4
P4 Formulate and evaluate a basic marketing plan for concerned organisation.........................4
CONCLUSION ...............................................................................................................................6
REFRENCES...................................................................................................................................7

INTRODUCTION
Marketing are those set of activities that has been operating and producing various
offerings over the customer needs with requirements. In business organization promotion and
advertising is done for the product with different channels and large number of persons is
required to acknowledge through services in proper manner. Promoting of product that has to be
produced by the firm for making targetting possible of customer at large. In this file the
organization that has been taken in relation is Nestle that is an Swiss based confectionery
organization which performs operations at global level. The organization has its headquarters in
Vevy Switzerland. In this report various responsibilities and roles is there for marketing
functions. This is an interrelation of marketing with different organizations functions to be
mentioned in proper way. For evaluating of current performance in an organization. In the end
basic marketing plan is there for choosing an company that has to be prepared to make increase
of sales in considerable manner.
PART A
Covered in PPT
P3 Compare various ways by which marketing mix is applied to the chosen organisation
Marketing mix is being defined as that kind of business tools that has been including
various kinds of tactics and actions that is been used by an business organization in order to
make product and services to be sold in huge numbers. This is going to allow Nestle for
evaluation of its performance within the market in proper way by comparing performance with
Hershey's and is operating in same industry. In relation to marketing mix that is performed as
follows:
Basis Nestle Hershey's
Product Nestle is an Swiss based organization
that has been operating at global level.
The organization is having very wide
product line and includes milk
Is an American based organization
and consist of variety of products like
chocolates, flavoured milk, milk
shakes and many more. The products
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products, prepared dishes and many
other. Main item that is being offered
by Nestle is Nestea, milk products,
Maggie noodle and coffee. It has
helped in gaining popularity among
local level.
of this organization is wider in range
and also products helps in making the
organization gain popularity.
Price Various products is being offered
under Nestle. Various products are of
premium quality that has high price
due to targetting of high class
customers. Whereas some products are
lower in quality and helps in targeting
middle class people. These prices
changes as per the strategy and helps
in dealing with rivals. Products like
nescafe gold is charged high to target
high class.
Price of Hershey's is dependent over
individual products like kisses,
milkshakes is rated under high
margins under premium quality.
Organization also uses economic
price strategy in which products like
cookie, cakes is charged less to
maximize the customers. Right
product can be reached to right
customers without considering
pricing criteria.
Place In present the organization is
successfully operating in more than
200 nations that is mainly European,
Asian and American continent. Almost
all products is being operated by
Nestle. This has helped in gaining
popularity to Nestle in distribution
channel.
Organization that has been operating
at international level is over the due
products that is available or in reach
of customers through retail stores and
supermarket. Hershey's is having two
forms of distribution that is retail or
bulk buyers.
Promotion Organization has been following
various tactics for promoting and
advertising of products in proper
manner. This makes promotional
Main promotion is there to make
channels of Hershey's from digital
media and promotion. Brand
ambassadors that makes products
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