Marketing Essentials

Marketing Essentials
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Part A...............................................................................................................................................3
P3. Compare the ways in which various organisation apply marketing mix to marketing
planning process to achieve business objectives. ......................................................................3
Part B...............................................................................................................................................6
P4 Basic marketing plan for a company.....................................................................................6
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
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INTRODUCTION
Marketing is the misunderstood word in business. Marketing is the advertising, publicity
and promotion of the product and services. Marketing starts with the designing of product and
services, then it produced and last ready for sales and delivery. Marketing focuses on identifying
customer needs and demands, then identifying right customer segment. Communicate benefits of
a products to the customers and deliver the value to the customer. By this increase of profits and
revenue (Christofi and et.al., 2018). Nestle is multinational food and drink processing company
in the world. It was founded in the year 1866 by Henri Nestle. Company has a headquarter in
Switzerland and now operating in more than 189 countries. Employees currently working in a
company is 3,52,000. this report covers comparison of the ways on which various organisations
apply the marketing mix to marketing planning process to achieve business objectives. And it
also covers basic market plan for Nestle.
MAIN BODY
Part A
P3. Compare the ways in which various organisation apply marketing mix to marketing planning
process to achieve business objectives.
Marketing mix is the various marketing functions which helps the company in setting
guidance fro them. It is a set of tool that is used to peruse its marketing objectives in the target
market. Marketing mix discuss the 7ps of the company that includes product, price, promotion,
place, people, physical evidence and process. These elements helps the company to achieve its
business goals and objectives. These are widely used as a framework to define the strategies of
the company (Dioko 2016). The another competitors of Nestle which is taken in this marketing
mix is Hershey's brand. Hershey company is the biggest competitor of Nestle as it manufactures
chocolates, milkshakes and cakes and drinks that re produced in all over the world. Here is the
comparison of marketing mix mentioned below:
Elements of marketing mix Nestle Hershey
Product : It is a item that is
manufactures or produced by a
Nestle is the biggest company
of drinks which produces
Hershey is one of the biggest
competitor of Nestle as it also
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company. It is made according
to the needs and wants of the
customers. It may be tangible
or intangible (Dzyabura and
Yoganarasimhan, 2018).
variety of products and
services to the customers. It
produces many products such
as beverages- Company is
biggest coffee brand. Then it
produces milk and milk
products like Nestle milk
maid, Nestle slim and
everyday. Then it also
produces chocolates and
prepared dishes and cooking
aids like Nestle kitkat, Eclairs,
polo, Milky bar, Maggie pasta,
Maggie sauce and cubes etc.
produces chocolates products,
drinks and other sweet sauces.
Its variety of products are
available in different size and
shapes. Company offers its
product in conical shape and
innovative hand rolled packing
that gives attraction to the
customers who purchase their
products. This continuous
changes in marketing helped
the company to grow over a
years. Its products are Hershey
kisses, Brookside, Rolo etc.
Price: It is the amount which a
customer is willing to pay for
the products or services he is
purchasing from the company.
It is the second element of
marketing mix which creates
company values.
Nestle prices are dependent on
the market. Company has
some of the products whose
prices are higher for example
Nescafe and Maggie prices re
high as compared to other
brand. This is because there
product quality is good
enough. Strength of pricing of
company has come from the
packaging of a product or
consumption of the product.
Company offers competitive
prices.
Hershey is the premium brand
that is why it charges higher
amount of price as compared
to other companies. It's prices
are also higher than Nestle
products. Company usually
targets foreign tourist and
urban population of a country.
Hershey products are of high
standard quality that is why it
is charging high amount as
compared to other (Fill and
Turnbull, 2019).
Promotion : It is the
advertisements and publicity
Nestle company uses very
unique promotion strategies
Company has a mission of
creating delicious chocolates
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