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Marketing Essentials Structure of Cadbury

   

Added on  2020-10-23

9 Pages2233 Words308 Views
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Marketing Essentials
Marketing Essentials Structure of Cadbury_1

TABLE OF CONTENTSINTRODUCTION......................................................................................................................3TASK 1......................................................................................................................................31 Role of marketing as function and department....................................................................32. Marketing department Structure of Cadbury......................................................................43. Marketing process and importance of marketing environment..........................................54. Marketing function influence and interrelation with other departments............................6CONCLUSION..........................................................................................................................7REFERENCES...........................................................................................................................8
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INTRODUCTIONMarketing plays a circuital role in increase the sale and growth of organisation. Mainobjective of marketing efforts is now changed from selling and promotion to customersatisfaction. They are now mainly emphasizing on increasing satisfaction level of customersand maintain good relations with them. This study describes the marketing effort, process andstrategies of Cadbury. Study also shows SMART objective set by Cadbury which contributeto its huge success. Cad bury is multinational confectionery established in 1824, with having71,657+ employee across the world.TASK 11 Role of marketing as function and departmentMarketing department is not only popular for making its sales and promotion effort, but therole and function of marketing department has been changed with time. Now marketingdepartment not only deals with selling the product, but it does some proactive efforts likemarket research, customer need and preference recognisance. Cadbury’s marketingdepartment get success in building emotional attachment with its customer by its marketingefforts which gives it higher brand loyalty and customer retention (Schindehutte. andKuratko, 2015). The marketing function plays various roles in a business which are definedbelow: Information provider-Cadbury's marketing department provide information to its production departmentabout customer's quality, taste and health preference in chocolate and innovation inpackaging so that it can give higher satisfaction and competitor advantage to organisation.Finance department arrange and allot the budget on the basis of marketing department report.Researcher-In researcher role Cadbury’s marketing team seek to get customer's preference.Research department conduct online survey, direct communication with customers to knowabout their expectations. Marketing team maintain and analyse the sale data for each product
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