Marketing Plan of Wilkinson

Marketing & Entrepreneurship
Marketing Plan of Wilkinson

Content Covered
• Introduction
• Company Background
• Products Offered
• Situation Analysis
• Marketing Objectives
• Segmentation, Targeting & Positioning
• Marketing Mix
• Marketing Strategies
• Recommendations
• References

INTRODUCTION
Marketing plan is prepared by the company to set a path that
can be followed by employees as to achieve targets and goals
more efficiently.
It is very vital as it provide protection against uncertainties
and also boost organisation ability to function.
This presentation will state about the marketing plan prepared
for Wilkinson for enabling company in attaining targets and grow
faster.

COMPANY BACKGROUND
Wilkinson is a family owned business which was started in 1930. It is
operating in the competitive retailing market and steadily growing.
The company has more than 300 stores in UK and recently opened its first
store in Hong Kong city.
Currently company has a revenue of 1.5 billion pounds and it is running at
a operating profit of 67 million pounds.