Marketing Essentials: Marketing Mix, Plan, and Strategies for Cadbury

Marketing Essentials

Contents
PART 1: In PPT...............................................................................................................................3
PART 2............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
P3. Marketing mix of the organisation and its comparison with another company...............3
P4. Marketing plan for Cadbury.............................................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
Books and Journals...............................................................................................................11

PART 1: In PPT
PART 2
INTRODUCTION
Marketing is the activity that helps to promote the goods and services of the organisation. It
is seen that the organisation that understands and knows about the principles of marketing is able
to attract more customers and attain success. It is a process under which the organisation
identified the needs and wants of customers and then formulates strategies in the form of goods
and services to satisfy them (Moraes Sarmento Ferreira, 2018). This report is based on marketing
management in Cadbury. It is one of the multinational organisation and second largest
confectionery brand that has its headquarters in UK. There is discussion related to marketing mix
and it's comparison with another organisation in this report. Along with that business plan is also
formulated in the report. A business organisation uses various techniques to meet the objectives a
discussion related to same is also done in the report. In the end there is strategic marketing plan
that helps to achieve the overall objective of the company. In the end budget is also formulated
that helps the organisation to monitor its expenses.
P3. Marketing mix of the organisation and its comparison with another company
Marketing mix is one of the important components of marketing department. It is seen that it
helps to develop the product as well as sell it in the market at price that will help them to become
successful. Cadbury has decided its marketing mix by conducting of good research and gathering
knowledge. It helps in formulating of strategies that help the organisation to achieve the goals
that helps in the success of the business marketing mix in relation to Cadbury is discussed below.
Along with that there is comparison with Nestle that helps to know about both organisations. All
the 7 P's of marketing that are vital for a company to differentiate and help to achieve marketing
strategies and goals are discussed below:
Components Cadbury Nestle
Product It is important to note that the
organisation deals in products
and services. As it is the thing
that is being sold to the
It is vital to note that Nestle is
competitior of Cadbury. The
products of both of them are
generally same. However,

customer in exchange of
money. It is seen that there are
number of chocolates that
Cadbury deals in. It is seen
that they provide quality good
and that is the reason for
success of the organisation.
The products are dairy milk,
Five stars, éclairs,
Bourneville, etc. It is vital to
note that the company has its
operations around the globe
and the products are liked by
all the people. The company is
able to satisfy the needs and
wants of the customers by
offering their products.
their brand values and market
share have been assessed to be
lower than Cadbury's. They
offer a product called Nescafe
coffee that is quite popular
over the world. Their
beverages have a larger
following than their
chocolates. There isn't a single
home that doesn't have coffee
in it. KitKat, Munch, and a
few other well-known
chocolates are among the
options.
Price The price is the monetary
value that the customers pay
for the product and services
purchased. Cadbury's products
range in price from cheap to
high, depending on the
product (Ramos and et.al.,
2017). Their pricing structure
is so flexible that everybody
may afford to acquire their
products. Their customers are
delighted with their price
strategy because their items
are affordable to all. Cadbury's
It is seen that the prices of
Nestle are generally higher
than the competitors. And it is
as to be the reasons for their
reduced sales. It is important
to note that the company also
provide quality product and its
Nestle coffee has highest sales
full stop the company uses a
premium pricing policy to its
customers.