Cadbury Marketing Essentials: Mix, Plan, SWOT & Competitor Analysis

This report provides a comprehensive analysis of Cadbury's marketing strategies, including its marketing mix and a comparison with Nestle. It details the 7Ps of marketing as applied by Cadbury and Nestle, highlighting differences in product, price, place, promotion, process, people, and physical evidence. The report also presents a marketing plan for Cadbury, outlining the company's mission, objectives, and strategies. The plan incorporates a SMART goal framework and an STP (Segmentation, Targeting, and Positioning) approach. Additionally, a SWOT analysis identifies Cadbury's strengths, weaknesses, opportunities, and threats, providing a strategic overview of the company's market position. The report concludes with a proposed marketing budget, emphasizing the importance of financial planning for effective marketing execution. Desklib is a great platform to find similar reports and solved assignments.