This presentation discusses different topics such as comparison of different ways in which company apply marketing mix to the marketing planning that help to achieve objectives, evaluation of marketing plan that helps to understand what need to do in future in order to run a business efficiently.

Presentation on marketing mix application and plan evaluation for efficient business operations.

Marketing Essentials Activity 2

This presentation covers the essential elements of marketing, including needs, desires, product, utility, exchange, and transaction. It also compares the ways in which different organizations apply the marketing mix and provides a basic marketing plan for Burberry. The plan includes company overview, vision and mission, objectives, STP approach, SWOT analysis, and budgeting.

Marketing Essentials: A Comparative Analysis of Marketing Mix Strategies and a Basic Marketing Plan for Burberry

PowerPoint Presentation

This presentation compares the marketing mix of Burberry and Prada, two leading brands in the fashion industry. It discusses the product, price, place, promotion, people, process, and physical evidence elements of their marketing strategies. The presentation also explores the application of marketing mix to achieve business objectives for both brands. Overall, it highlights the importance of marketing in driving organizational success.

Comparison of Marketing Mix: Burberry vs Prada

This document provides a detailed marketing plan for Burberry's new organic perfume range. It includes the product description, pricing strategy, distribution channels, promotional activities, customer service, and physical evidence. The document also covers the segmentation, targeting, and positioning strategies, as well as a SWOT analysis.

Marketing

Marketing Plan for Burberry's Organic Perfume

This presentation discusses the importance of marketing essentials in the business world and focuses on the strategies and tactics used by organizations like Burberry. It explores the concept of marketing mix and compares the marketing mix of Burberry and Zara. The presentation also includes a marketing plan for a new product and discusses the 7Ps of marketing. References: Kotler, P., Lane, P., Larson, J.