Marketing Essentials for Travel Businesses
Added on 2020-06-06
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................1P1 Roles and responsibilities of marketing functions............................................................1P2 Contribution of roles and responsibilities to the wider organisational objectives............3PART 2............................................................................................................................................6P3 Distinguish between National Express and Your Destination 7ps of marketing mix.......6P4 Marketing plan..................................................................................................................8CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONMarketing is an important part for any type of business which align in providing servicesand products to customers (Wirtz, 2012.). Without knowing the product no any organisation canmake effective sale and make profit for better operations. Study of marketing essentials helps todefine the principles and morals which helps to introduce the company to customers and market.In this report marketing essentials are explained in reference to 'Your Destination' company.There are roles and responsibilities defined in respect of marketing officers to operate marketingfunctions and developing a marketing plan. What are the marketing ethics, 7ps, marketingstrategies and plans justified in descriptive form. PART 1P1 Roles and responsibilities of marketing functionsMarketing is a considered as connector for an organisation. Its helps to connect theorganisation to its customers (Pike, 2015). Marketing helps to interact the product to customersand build an relationship between company and consumer. It also considered as building brandimage nationwide. Your Destination is a growing transportation organisation in UK. It achievedvarious milestones and set benchmarks in transportation industry. It wants to explore its businesssize and introduce its services to the customers. What would be the roles and responsibilities ofmarketing officers while managing marketing functions in above discussed organisation. Marketing remains divided in multiple functions which categories the marketing work foraccurate results. Roles and responsibilities are defines as per the functions of marketing.Roles and responsibilities of marketing officersBrand image and reputation matters in various forms to grow a business and establishthe name of the organisation. Product and services are the mirror of the organisationwhich represent an organisation's image. Marketing functions are formed to manage thebrand name and product image in front of customers. It also helps to divert make aneffective marketing strategy to beat the competition in market. Product and services arethe mirror of the organisation which represent an organisation's image. Product sampling,labelling and packaging are main functions which are responsible to create andimpressive brand image in front of customers.Marketing campaigns and events are the methods to interact with customers directly. Itplays significant roles to assess the marketing activities and plans. Managers would get1
help by select the option for campaign. Product and services must be known to customersand buyers. Without knowing and informing no any business type get capable to increasethe sales records. Promotions and campaigns are responsible to generate high revenuesand profits. Promotion is one of the essential element to increase the sale of product and justifyingthe image of product in market (Baines, Fill and Page, 2013.). For any organisation it isrequire to make experiments with the product. It helps to make the product active andvisible in market. Innovation and experiments with product provide the base ofpromotional activities. Promotional events and campaign provide the large number ofcustomers and platform to introduce the product. Building an brand image these activitiesplays very supportive role. Promotions activities accelerate the scale of sales whichincrease profitability. Market research: Managers shouldin direction of finding out the interest of customertowards the product. Marketing plan and strategies are formed as per the requirement ofcustomers. One of the key role of marketing function is to get the enough sources andinformation related to product. Information helps to initiate the product development andactivities. It is very important for any organisation to research properly to make changesin nature of product. Proper analysis of customer and availability of resources are requireto innovate and develop the product type.Monitoring: Managers are responsible to monitor the project to operate the function inethical way. Organisations use social media and websites to promote the product.Managers keep control and monitor the details whether any misrepresentation and wrongdetails are not providing by the source. Monitoring the task helps to maintain the level ofdiscipline in marketing departments.Communication : it is the main responsibility of any marketing function to provide anmedium to circulate the information among the departments. Marketing function areliable to make effective communication system in sales and marketing department(Lancaster and Massingham, 2010). These are two main decrements which remainsinterrelated each other. Sales records helps to find out the area where marketing plan andstrategies are required to make.2
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