Marketing Essentials for Zara: Roles, Responsibilities, and Planning
VerifiedAdded on 2023/06/17
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AI Summary
This report discusses the key roles and responsibilities of marketing function for Zara, how they relate to the wider organisational context, and compares the ways in which different organisations apply the marketing mix to the marketing planning process to achieve business objectives. It also includes a basic marketing plan for Zara to increase sales by developing effective relationships with customers.
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