Marketing Techniques and Market Research for Business

MARKETING FOR BUSINESS

Contents
INTRODUCTION...........................................................................................................................3
Different marketing techniques, along with their limitations, that could be applied to explain
the role of marketing....................................................................................................................3
How market research could help the organization explain how and why groups of customers /
consumers are targeted................................................................................................................4
The cultural differences that can impact the effectiveness of the marketing messages..............4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Business marketing is a marketing practice of individuals or organizations. It allows them to sell
products or services to other companies or organizations that resell them, use them in their
products or services or use them to support their works. It is a way to promote business and
improve profit too Sheikh, Shahzad, Ishaq, (2017).
Different marketing techniques, along with their limitations, that could be applied to explain the
role of marketing.
The role of marketing is to focus on promoting the business and mission of the company. it is
important for the company to remember that their strategy of marketing will represent their
business.
There are different forms of marketing available to business through which they can promote
certain aspects of business. There are benefits of this factor and limitations as well. Businesses
such as Voujon Bari needs to analyze the form of marketing suitable as per their model and
enable it in a perfect manner Yang & Gabrielsson, (2017).
Paid Advertising-
With the help of this form company has to work with different mediums such as TV or
print media. This was the old methods, new methods involves internet. The benefit of this
method is that company can target wide audience. Limitation for this medium is that it turns out
to be very expensive for the business Seidlova, Poživil & Seidl, (2019).
Relationship Marketing-
This form of marketing focuses on the strategy through which they can create more
customers. Other than this they focus to enhance their relationship with their loyal customers.
This method is most suitable for restaurant business of Voujon Bari. The limitation of this
method is that the process of making or keeping relations with customers consumes time and if
not done in a well manner then it can affect their business Kemper, Hall & Ballantine, (2019).
Word of Mouth-
In order to claim this form of strategy business needs to offer superior quality of service
which will automatically make the customer their advocates and they will get free promotion
from them. Only limitation is that if the word of mouth turns out to be negative then they won’t
be able to survive in the market Iankova and et.al., (2019).