Marketing Principles for Joy Nation: A Study on Market Segmentation, Marketing Mix, and E-Marketing Techniques

Marketing principles

Table of Contents
Introduction......................................................................................................................................3
Main body........................................................................................................................................3
What is marketing?.....................................................................................................................3
Describe the diverse activities carried out in marketing departments in other businesses. .......3
Provide examples to help your colleagues understand the full range of activities they could
undertake to promote the business..............................................................................................4
Explain market segmentation as a tool to identify customers. Give examples of the different
market segments your business attracts......................................................................................4
Explain the marketing mix and apply it to your products...........................................................5
Task 2...............................................................................................................................................5
Discuss aims of research and market analysis............................................................................5
Analyse market research method and describe the method which is most suitable for an
organisation.................................................................................................................................6
Market analysis techniques and tools..........................................................................................6
Task 3...............................................................................................................................................7
Types of E-marketing..................................................................................................................7
How companies manage their online image...............................................................................7
Task 4 ..............................................................................................................................................8
Marketing technique which can be used in order to target the market segment.........................8
Findings of market research and market analysis.......................................................................8
Findings to marketing team.........................................................................................................8
Conclusion.......................................................................................................................................9
REFERENCES..............................................................................................................................10

Introduction
Marketing is an essential activity that has to be carried out by each and every company so that
they can reach to its potential customers. It is important for the company to make sure that the
advertising and promotion activities of the company is carried out correctly for each and every
product of the company as it will make sure that necessary information is reaching to potential
customers and will also help in increasing the sales of the company (Raynauld and Lees-
Marshment., 2019.). In context to Joy Nation, the company is a family owned business and is in
the industry for only six months. The company is operating in clothing sector and is trying to
capture market with the help of marketing and advertisements. The company is majorly
providing sports and active wear for the people of Ghana. In this report the marketing which can
help the company in promoting their product is given.
Main body
What is marketing?
Marketing helps the company in promoting their products and services in an effective manner
and will also make sure that the company is able to reach to the market segment which they want
to target. It is an activity carried out by companies in order to create value and provide offerings
of the company to the consumers in the best possible way. It is an ongoing process which helps
the company in providing customers satisfaction and will also let the company know about the
market trends as well as helps the company in introducing new products and services in the
market.
Describe the diverse activities carried out in marketing departments in other businesses.
Their are different types of activities that are carried out by the marketing department whether it
is related to the promotion or advertisement of products or are related to providing assistance to
customers or providing information to customers. The major activities that are carried out by the
marketing department are:
Marketing research: The major aim of marketing department is to research about the
market. In this process the marketing department provide knowledge and information about the
market in which the company wants to operate (Reddy and et. al., 2020.). The research tells the
company about the customers needs, ongoing trends, taste and preferences of consumers, etc. the