Marketing for Ethical Tourism

MARKETING FOR
ETHICAL TOURISM

INTRODUCTION
 Ethical tourism is a kind of tourism that aims upon avoiding participation in activities
that contribute to support negative ethical issues.
 It helps in development of positive impact of traveller’s action on local community and
environment.
 This presentation will lay emphasis upon marketing for ethical tourism by exploring
ethical in tourism marketing, assessing reference of ethical behaviour in marketing, and
by designing and planning green marketing campaign.
 Organization chosen for this presentation is TravelPerk that was founded in 2015 is a
travel management organization whose main headquarters are in
in London, Barcelona, Berlin and Chicago

ACTIVITY 1- EXPLORING ETHICS IN
TOURISM MARKETING
Concept of morality, ethics and ethical behaviour in marketing and examples of
unethical practices when promoting and advertising to customers
 Morality in marketing is a kind of logical evolution of brand that uses advertising
platform to reach their target customers and deliver moral lessons to society by
advertising ways in which they conduct their business operations morally.
 Whereas ethics is a collection of principles of correct conduct that helps in shaping
decisions taken by organization. In marketing ethics is applied as fail standards so that
correct marketing decisions can be taken.
 Behaviour adopted by organization while doing marketing of their products and
services they are required to follow ethical standards and ethical legislation of
marketing.

CONTINUE...
 There is strong relationship between morality, ethics and ethical behaviour as morality
is to live as per some moral codes and principles of right and wrong.
 Whereas ethics is to explore idea of morality and its place within society or within an
organization.
 Understanding of ethics further helps an individual or an organization to understand
unwritten ethical codes or standards that can help them in behaving in an ethical
manner which will further help then in understand good or bad behaviour.