Marketing Foundations: Neo Smartpen N2 Analysis

Running head: MARKETING FOUNDATIONS
MARKETING FOUNDATIONS
Name of the Student
Name of the University
Author Note

MARKETING FOUNDATIONS1
Executive Summary:
The purpose of the report is to understand the market presence and influences of the internal
and external environment by conducting PESTLE and SWOT analysis. The paper
demonstrated the target market and associated market segments of the market. The main
segment that should be targeted is the tech-savvy customers, animators and artists. The
product should mainly be communicated through online platform. The product should be
distributed mainly through own website, own retailers and authorized stores. The pricing
proposal is recommended with the objective profit-based association. Competitor-based
pricing is suggested.

MARKETING FOUNDATIONS2
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Target Market/Segment:.........................................................................................................5
Macro-environment- PESTLE analysis:................................................................................7
Marketing Mix:......................................................................................................................9
Product Strategy-................................................................................................................9
Product class:.....................................................................................................................9
Product Life Cycle:............................................................................................................9
Place strategy-..................................................................................................................10
Channel of distribution:....................................................................................................10
Physical distribution of goods:.........................................................................................10
Intermediaries:..................................................................................................................10
Promotional strategy:.......................................................................................................10
Promotional mix:..............................................................................................................11
Advertising-......................................................................................................................11
Sales promotion-..............................................................................................................11
Public Relations-..............................................................................................................11
Digital marketing-............................................................................................................11
Pricing strategy:...............................................................................................................12
Conclusion................................................................................................................................12

MARKETING FOUNDATIONS3