Marketing Fundamental: Variables of Marketing Mix for Darlo Country Club

Running Head: MARKETING FUNDAMENTAL 0

MARKETING FUNDAMENTAL 1
Table of Contents
Introduction......................................................................................................................................2
Product Strategy...............................................................................................................................3
Price strategy...................................................................................................................................3
Placement.........................................................................................................................................4
Promotions.......................................................................................................................................4
Recommendation.............................................................................................................................5
References........................................................................................................................................5

MARKETING FUNDAMENTAL 2
Introduction
Discussion of the report will outline the variables of the marketing mix of Darlo country
club that consist pricing strategy, product strategy, placement strategy, and promotional strategy.
This strategy provides a direction to customers about the products and services rather than
choosing the product of its rivals (Leonidou & Katsikeas, 2013). The main function is to
introduce the true channel of marketing and reveal the important message that affect the targeted
customers (Ji-Hern & Hyun, 2011). The concept of the marketing mix includes the primitive
features tangled in the procedure of marketing and supports the vender to analyze the needs of
prospective and potential of customers (Gordon, 2012). The variables of the marketing mix for
Darlo country club are presented below.
Source: (https://www.darlocountryclub.com.au/)
Product Strategy