Role of Marketing in Creating Value for Customers

Marketing Fundamentals

Contents
INTRODUCTION....................................................................................................................1
MAIN BODY............................................................................................................................1
The marketing role assists in creating value for customer..........................................................1
Process of marketing....................................................................................................................2
Porter five force model................................................................................................................2
SWOT analysis............................................................................................................................2
Stakeholder engagement & their effect on marketing activities of organisation.........................3
CONCLUSION.........................................................................................................................4
REFERENCES.........................................................................................................................5

INTRODUCTION
Marketing is considered as a strategy in which brand is adopted to promote goods and
services. It is a process of producing product as per need of user that help in enhancing sales of
organisation in future period of time. The marketing fundamental is determined as a process
through which individual person emphasized on fulfilling requirement of user. In this
assignment, the organisation is taken named as Marks and Spencer. It is considered as an
international company that provide different types of product and services for satisfying need of
user. This assignment provides discussion in context of role of marketing that help in generating
value for its user. And, also there is an explanation in respect of stakeholder that imposes direct
effect on activity of company (Balducci and Marinova, 2018).
MAIN BODY
The marketing role assists in creating value for customer
Marketing is considered as a concept that offers information regarding product, price, place
as well as promotion. The company adopt marketing because it provide information regarding
goods, promotional techniques, pricing strategy as well as distribution channel that helps them in
satisfying need and wants of customer. The marketing is important because they emphasize on
attracting ample of audience and generating awareness regarding goods and services. The
manager of Marks and Spencer focuses on assessing role of marketing that create value for its
customers like assessing need of user, providing specific product and services in order to satisfy
them that is going to be mentioned below:
Meet customer requirements the marketer focuses on assessing need of user by using
proper strategy of marketing process. Their primary purpose is to motivate subordinate in by
adopting proper strategy of marketing. Their main aim is to motivate user by fulfilling their need
and sustaining them for a longer period of time. The manager of Mark and Spencer focuses on
accomplishing objective by fulfilling expectation of customer.
Widen market the manager of chosen organisation focuses on adopting tool of mass
communication like advertisement, event marketing that help in promoting goods in an
appropriate manner. Their purpose is to adopt different programs in order to build proper brand
image of organisation in front of customer in the market (Rowles, 2017).
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Adopting right price it is determined as an appropriate element related to marketing mix
that generates value. The marketing manager emphasis on set affordable or reasonable
price ,implementing proper changes so that they focuses on providing products and services at
reasonable price to customer for fulfilling their need. The marketing team of Marks and Spencer
focuses on providing unique products to its customer according to their requirement that help in
performing their work in proper way (Chaffey and Ellis-Chadwick, 2019).
Better product offering the company focuses on marketing their goods by using attractive
packages during particular phase of time period. The marketing is important in handling goods
that is provided by company to its user. The management team of Marks and Spencer focuses on
providing attractive packages to customer for retaining them for longer period of time.
Face competition is significant in current international market and it aids assistance in
maintaining proper balance of expectation of customer and competitive company by controlling
market in proper way. The organisation focuses on providing superior quality products and
services to customer for retaining them for a longer period of time (Zook and Smith, 2016).
Brand management is significant factor for organisation that aids assistance in retaining
customer for a longer time period. Their primary purpose is to provide products and services at
reasonable price that help in handling plan in proper way. It is helpful in increasing experience
level of user in upcoming period of time. And, it is analysed that the marketing plays an
important role in generating value for goods and services in front of user in the market
(Cornwell, 2020).
Process of marketing
The process of marketing signifies series of level that provide allowance to company to
assess problem of user, assess market opportunities and also generates material of marketing to
reach desired audience. There are various level of process of marketing such as mission
statement of company, situational analysis, make strategy, objective and implement various
activities in proper way that is going to be mentioned below:
Mission statement of the company:
This one the initial stage of the marketing process wherein the company has to describe
its mission statement. This helps the customers in understanding what the company stands for.
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