Marketing Fundamentals: The Marketing Mix of Apple

MARKETING
FUNDAMENTALS
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Table of Contents
INTRODUCTION...........................................................................................................................3
Marketing mix of Apple..............................................................................................................3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
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INTRODUCTION
Marketing refers to the combination of
all activities that is undertaken by the
companies in order to promote their goods and
services. This is can be described as the
process of getting the potential clients or
customers that are interested in the products
given by the company. This is the wide term
that includes researching, promoting, selling
and distribution of the product ad service. This
factor has the focused on the study of market
and consumer behaviour that analyse the
commercial management of the company that
support in to attract, acquire and retain the
customer for the longer period of time by
satisfying their needs and wants. Marketing not
just one strategy but this is an combination of
various strategies, techniques and tactics. This
mostly associated with the bounding marketing
that is consist of the chasing potential
customers without really knowing whether the
person is interested in purchasing. This helps
in to achieve the goals , increase their sales and
profit along with improved brand image(Baker,
M.J. and Hart, S. eds., 2016). This report is
based on the APPLE which is an American
based multinational technology company with
the headquartered in Cupertino, California. It is
specialise in selling consumer electronics,
computer software and online services. This
report is consist of the processes and stages of
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