Business Tourism and Event Management
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Added on 2020-01-23
Business Tourism and Event Management
Added on 2020-01-23
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BUSINESS TOURISM AND EVENT 1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1THE TYPE OF BUSINESS EVENT AND ITS MAIN CHARACTERISTICS.............................1THE OBJECTIVES OF THE EVENT............................................................................................2THE ORGANISER..........................................................................................................................2THE AUDIENCE............................................................................................................................3CONTENT AND PROGRAMMING LINKING WITH THE OBJECTIVES...............................4MAIN MARKETING METHODS..................................................................................................5EVALUATION OF EVENT...........................................................................................................6CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................82
INTRODUCTIONBusiness tourism can be defined as a process in which numerous facilities and servicesprovided are provided to business people who come to attend meetings, conferences, exhibitions,business events, etc (Luckham, 2011). During the business tourism, individuals work and theyget paid for the same. This sort of travelling does not affect their earning and help them to extendtheir knowledge through various ways. In relation to the above scenario, a corporate conferencehas been organized and for this, its characteristics and objectives have been discussed. Further,this report will also focus the understanding of the organizer and the audience who will attendthe conference.THE TYPE OF BUSINESS EVENT AND ITS MAIN CHARACTERISTICS Business event is the type of formal meeting in which the different person meets atspecific place and discuses about their operations. Herein, the corporate conference organized byBritish dental association (BDA) is evaluated (Andersson, Getz and Mykletun, 2014). In thisregard, the firm is planning for arranging conference with the professionals which includes manypeople such as professionals dental experts who belongs to different nation and the employees of3
BDM. For any firm, it is very essential to conduct timely meetings within the enterprise. This isbecause; through this way British dental association can build up healthy relationship with thestakeholders. Furthermore, the given thing will also enable the cited firm with regard to deliverthe high quality services to the buyers. Thus, it is required by the company that it should make efforts in terms of organizingconference with different stakeholders of the organization in an effectual way. This is because, ifBritish dental association does not perform well than brand image of the cited company will beimpacted in a negative way. Furthermore, the given thing will directly impact the sales andprofitability related condition of organization in an effective way (Eisen and et.al., 2012).However, it is to be critically evaluated that the professional conference which is conducted byBritish dental association will prove to be effective, if the respective organizer defines aims andobjectives of the given meeting appropriately. However, before clarifying about the objectives of annual meeting, manager of Britishdental association should give specification regarding basic features of the meeting. This isbecause; it is on the basis of the feature only that objectives of British dental associationprofessional conference will be defined. In this regard, following are the objectives of cited firmmeeting.To discuss about the changes which are taking place in dental industryTo discuss about the new methods and equipments which are associated with the dentalindustry. To identify the ways treating the customers effectively. THE OBJECTIVES OF THE EVENT The main objective of the respective event will be to communicate changes which areoccurring in the dental industry to the different professional. In addition to this, in the givenevent discussion will be done on the future direction of company (Jones, 2014). These areregarded as the main objective of cited company due to which it has conducted the annualgeneral meeting. In addition to this, in the corporate conference discussion will also be held uponthe type of new methods and equipments which are associated with the dental industry. Hence,the given conference will lead British dental association towards new direction. However, there are some secondary objectives also which are associated with therespective event. It consists of to develop trustworthy relationship with the stakeholder.4
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