Marketing in Hospitality (Task B)

MARKETING IN
HOSPITALITY
(TASK B)

COVER CONTENT
 Introduction
 Role of the promotional mix
 Plan a promoting campaign
 Role that public relation and sales promotions
 Relevance of market research
 Market research for service or products
 Sustainability of various media for marketing
 Conclusion
 References

INTRODUCTION
 Marketing refers to the process through which firm
promotes its goods and services in market.
 It assists in determining needs and requirements of
potential clients which helps in the company in
meeting those in effective and successful manner.

Role of the promotional mix
Promotional mix:
 Advertising:
 Personal Selling
 Sales promotion:
 Public Relation