logo

Travel and Tourism Management in Turkey and Spain

1 Pages662 Words374 Views
   

Added on  2021-01-02

Travel and Tourism Management in Turkey and Spain

   Added on 2021-01-02

ShareRelated Documents
Target strategy for promotionalcampaignsSegmenting: the company willsegment travels according todemographic factors. Targeting: will target families andgroups as it is specifics summervacation trip.Positioning: according to potentialtravellers every year.PLAN FOR INTEGRATED PROMOTIONAL CAMPAIGNIntegrated campaign planning is more in-depth than just co-ordinating different media channels, brand marketer applyingthese methodologies to their everyday campaigns matter ofcourse. Successful integration require multi-channel media planningskills performance tracking and data interoperation capabilities. INTEGRATED NATURE ROLE OF THE PROMOTIONAL MIXPromotional mix is fourth marketing mix it consists a sales promotion, personal selling advertising and publicrelations. It defines how marketing management will be done for attaining objectives or promotionalcampaigns.Product- First choice fives deals summer holiday 2019 in this they provide various facilitiesto their customersthey provide proper entertainment and accommodations, transportations and food facilities for thecustomers.Place- They give promotions for first 20 booking for discount deals to customer can attract with their offers.They give prime destination placesPromotions- For promotions TUL group will implements promotions tools such as newspaper advertisements,social media advertisements etc.People- Trips will specifically organize for family and groups.REFERENCESBooks and JournalsAslan, A., 2016. Does tourism cause growth? Evidence from Turkey.Current Issues in Tourism.19(12).pp.1176-1184.CONCLUSION In this above report it concluded the travel and tourism in hospitality industry provide various services to customer which fulfil customers’ needs and their demands organize holidays at turkey and Spain.Objectives of promotional campaignsTo attracts travellers for the trip to turkey and Spain,To implement the use of social media advertising,INTRODUCTION.In hospitality industry, travel and tourism sector provides many services topeople like accommodation, transportation, food, housekeeping, etcTRAVEL AND TOURISM MANAGEMENT IN TURKEY ANDSPAIN
Travel and Tourism Management in Turkey and Spain_1

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing inTravel and Tourism
|1
|467
|30

Marketing in Travel and Tourism Report - Doc
|16
|4893
|29

Promotional Campaign Plan for Thomson
|1
|506
|21

Report on Marketing in Travel & Tourism
|20
|5223
|57

Marketing in Travel and Tourism - Doc
|1
|528
|201

Research on Planning of Promotional Campaign
|1
|1204
|57