Digital Marketing Strategies and Challenges
Added on 2021-04-17
11 Pages3153 Words31 Views
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Running Head: Marketing Marketing
Marketing Abstract Marketing plays a great role to enhance the operations of the organizations. If proper marketing strategies are adopted by the organizations than it can be easy to flourish in the market. In the Digital Age it is seen Marketing can be done effectively and easily. By taking intoconsideration Digital Technology it is analyzed that organizations can easily accomplish their goals and objectives effectively. So, in this paper the discussion will be made on the Marketing in the Digital Age.
Marketing Table of ContentsAbstract.......................................................................................................................................................1Introduction.................................................................................................................................................1Marketing in Digital Age.............................................................................................................................1Customer Service is Always On..............................................................................................................2Communication.......................................................................................................................................2Social Media Channels............................................................................................................................3Word of Mouth Marketing.......................................................................................................................4Conclusion...................................................................................................................................................6References...................................................................................................................................................7Introduction According to Philip Kotler " Marketing is related to science and art of exploring, creatingand delivering the value, so that the requirements of the target market can be satisfied and profitscan be achieved by the organization". This statement states that marketing helps to create and
Marketing deliver the value to its target market so that growth can be achieved in the market. In the present scenario, it is analyzed that Marketing helps the organization to grow in the market and in the digital age it can be easy for companies to flourish in all spheres. With the help of latest technology, the companies can promote the product easily by one click. Digital marketing is related to the methods in which marketing is done with the help of electronic media and internet. With the help of digital technology, it is seen that advertising and promotion of services can be done in a cost-effective method. It is important for an organization to take into consideration the end to end journey of the consumers. Analysis of the customer's journey can only be made by taking into consideration digital technologies. In this paper, the discussion will be made on the role of Marketing in Digital Age. Marketing in Digital Age Digitalization has brought a drastic change in marketing of the products. Nowadays, customers are more connected than before, with more involvement with different brands. Digitalization is a great platform for the organizations to connect with a large audience in less time. Consumers are spending most of their time in searching the products online. There is a drastic change on how individuals make decisions related to purchasing. Earlier customers go to the outlet and purchase the product by analyzing the prices but now customer search the product by sitting at home and the prices are searched on different websites (Baym, 2015). For instance: If a customer wants to purchase a mobile phone then he will search it on different websites like Amazon and Flip kart and analyze the price and features. Where the price is less customer will prefer to buy from that website or from that outlet with the same discount. Customer Service is Always On The digital age has altered the way of organizations to market their products and services.Digital Marketing has brought change in the channels of marketing. By analyzing the market, it is analyzed that customer service almost lost its value before the digital age. Earlier, the customers visited the store outlets to solve their queries. But now the biggest change to the digital age is that customer service never stops. In the digital era, customers can easily get the assistance for their problems. The companies provide 24 hours services to its customers and the queries are solved through telephonic discussion or by Emails. The problems of the customers
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