Issues in the product, price and place elements of the marketing mix with reference to Thomas Cook’s summer 2017 holidays to Morocco and Egypt
VerifiedAdded on 2023/04/10
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This presentation discusses the product, price, and place elements of the marketing mix in relation to Thomas Cook's summer 2017 holidays to Morocco and Egypt. It explores the life cycle of the product, pricing strategies, and the geographical areas where the services are offered. Additionally, it highlights the importance of service sector mix elements in the travel sector, including people, partnership, packaging, and programming. The concept of the total tourism product to an individual tourism business is also discussed.
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