logo

Marketing In Travel and Tourism

   

Added on  2023-03-30

14 Pages411 Words344 ViewsType: 344
 | 
 | 
 | 
TASK 3
Marketing in
travel and tourism
Marketing In Travel and Tourism_1

Content
• Introduction
• Issue in marketing mix
• Importance of service sector
mix elements
• Concept of total tourism
product
• References
Marketing In Travel and Tourism_2

Introduction
In this presentation, issue regarding marketing
mix in context of Thomas Cook has been ex-
plained. Along with this; manager have to un-
derstand importance of service sector of mar-
keting mix which is discussed here.
Marketing In Travel and Tourism_3

Issue in marketing mix in context
of Thomas Cook’s
Marketing mix is combination of different
elements which consists with product,
place, price and promotion. Tour operator is
planning holidays in summer 2018 to
Morocco and Egypt.
Marketing In Travel and Tourism_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing in Travel and Tourism
|13
|670
|24

Marketing in Travel and Tourism Concept | Assignment
|11
|3143
|55

Thomas Cook Summer 2018 Holidays Promotional Campaign
|13
|5029
|139

Marketing in Travel and Tourism
|11
|436
|278

MARKETING IN TRAVEL AND TOURISM INTRODUCTION 3 1.1 Core Concepts of Travel and Tourism Industry within Thomas Cook Group
|22
|5167
|120

Marketing in Travel and Tourism
|15
|581
|176