Marketing In Travel and Tourism

all details are written in booklet

TASK 3
Marketing in
travel and tourism

Content
• Introduction
• Issue in marketing mix
• Importance of service sector
mix elements
• Concept of total tourism
product
• References

Introduction
In this presentation, issue regarding marketing
mix in context of Thomas Cook has been
explained. Along with this; manager have to
understand importance of service sector of
marketing mix which is discussed here.

Issue in marketing mix in context
of Thomas Cook’s
Marketing mix is combination of different
elements which consists with product,
place, price and promotion. Tour operator is
planning holidays in summer 2018 to
Morocco and Egypt.

Continued
These elements will support to
organisation in dealing with different
kinds of visitors. Their explanation is as
below:
• Product
• Price
• Place
• Promotion

Importance of service sector mix
elements
Service marketing mix is used by
organisation in order to promote their
brand name to customers. It is a
conglomerate element which is different
from service marketing mix.

Continued
Service sector is that place where it needs
to do work according to demands of
customers. It main motive is to generate
high revenue with the help of satisfying
requirements of customers.

Continued
Services sector related with people which
includes holiday plans are made by
organisation. The plans are organised for
friends, families.

Concept of total tourism
product
Tourism is single industry which includes
many industries such as hotel, travel agency,
tour operator etc. Each industry is providing
individual product to their customers.

Continued
Tourism product is a group of components
which includes bundle of services to
satisfy the needs of customers. Tourism
product is anything which is provided by
Thomas Cook for consumption,
acquisition or attraction.

Continued
Graph
This graph shows that travel and tourism in UK
is contributing approximately 9.9% in GDP
which will also improve economic condition as
well as life style of people.

Continued
The basic formulation of tourism products is
to give best experience to their customers. So
that they can retain for a long period of time.
Manager of tour operator have to provide
different kinds of services in order to keep
their customers happy.

References
Morrison. A. M., 2013. Marketing and managing tourist
destinations. Routledge.
Dey, B. and Sarma, M., 2010. Information source usage among
motive‐based segments of travelers to newly emerging tourist
destinations. Tourism Management. 31(3). pp. 341‐344.
Dolnicar, S. and et. al., 2012. Biclustering: overcoming data
dimensionality problems in market segmentation. Journal of
Travel Research. 51(1). pp. 41‐49.

Thank You!