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MARKETING IN TRAVEL AND TOURISM INTRODUCTION

   

Added on  2020-07-23

18 Pages5362 Words347 Views
MARKETING INTRAVEL ANDTOURISM

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P 1.1 Important concepts of marketing...................................................................................1P 1.2 Impact of marketing environment on travel and tourism businesses............................3P 1.3 Factors affecting motivation of the consumer and demand..........................................4P 1.4 Principles of market segmentation and its uses in marketing planning........................5TASK 2............................................................................................................................................52.1 Importance of strategic marketing planning.....................................................................52.2 Relevance of market research...........................................................................................7TASK 3............................................................................................................................................83.1 Issues relating to product, price and place element in the marketing mix.......................83.2 importance of service sector mix elements in the travel and tourism sector....................93.3 Concept of total tourism product to an individual tourism business. ............................10TASK 4.................................................................................................................................104.1 nature and role of promotion mix...................................................................................104.2 Plan and justify an integrated promotional campaign for Thomson summer ...............12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14

Illustration IndexIllustration 1: Core Marketing concepts..........................................................................................1

INTRODUCTIONTravel and tourism is considered as one of the important industry which contributes thehighest to GDP in UK. It is one of the fastest growing sector contributing to employment, growthand development. Thomson is among such well known companies situated in UK. It has its ownairlines, cruise ships, restaurant, retail stores etc. The report makes a comprehensive analysis ofdifferent marketing strategies developed by Thomson to provide the best to its customers.Further, marketing mix for the company will be performed where its application will also bediscussed. In the end, promotional plan for the company will be developed that can help intapping maximum number of clients. TASK 1P 1.1 Important concepts of marketingIt is important for every company that it has its marketing concepts clear so that it candeliver the best to the clients and serve its purpose. The rise and fall of a company total;lydepends upon whether the clients are happy with product and services or not. Based upon theknowledge collected from concepts of marketing, the services can be rendered. Some of theimportant elements of marketing are mentioned below:Demands, Needs and wants: The demand may differ from person to person furtherleading to change in satisfaction and dissatisfaction level as well. It is important to full1Illustration 1: Core Marketing conceptsSource: Top Five Core Concepts ofMarketing, 2016

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