Introduction •Marketing is essential for companies through which adequate information about products and services is delivered to people. •Managementrequiretoframemarketingplanand specify marketing mix of firm. Thereby, they even require to take feedback from clients about quality of offerings and acknowledge their experience from use of items.
ELEMENTS OF MARKETING MIX In organization, marketing mix plays important role to deliver adequate information to people. Product, price, promotion and place are various componentswhichadministrationrequireto specify in its marketing plan.
Product Company deliver items to fulfil need and wants of people. It is necessary for management to add appropriate features and benefits in according to demand of buyers. In Thomas Cook, various problems such as identify target market, requirement of customer and unique selling points present in products to position firm above competitors. These are various issues which are to be taken care, so that firm deliver adequate service in marketplace.
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Price Firm require to set appropriate rates for products and services, so that they are able to attract people. Thomas Cook which is a travel and tourism company faces problem as they require to frame package through which visitors get influenced. As, company is launching summer 2018; so it is essential that appropriate offers are given to clients to encourage them to visit Morocco and Egypt.
Promotion Organization require to use effective tools to advertise productsandservices.Thomascookfacesvarious problems such as goal of promotional campaigns, compute budget which can be invested in Sumer 2018. Besides this, management even require to take care of laws regarding target market and environment where business is being conducted.
Place •It is important that firm provide products and services at appropriate destination, so that buyers can purchase it in according to their wants. Thomas Cook's summer 2018 which consistsMoroccoandEgyptdestination requiretospecifypopularlocationsof country to attract people.
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Service sector mix Organizationusesmarketingmixanddeliver adequate products and services to fulfil needs of people. This help superior to generate adequate profit for business. These are elements which are essential for service industry is as follows: •People •Process •Physical evidence
Concept of total tourism product Companiesoperatingbusinessintravelandtourism industry require to undertake operations in proper manner. Astotaltourismproductwhichconsistsdifferent componentsoftravelling.Thisspecifiescomplete information about planning that has to be made for trip anddestinationswhichareconsideredinrelationto preference of clients.
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