Marketing in Travel and Tourism Management.

Marketing in Travel and Tourism Management

Introduction
Marketing played a prominent role in success of each and
every business unit. It is a process which involves various
activities such as market research, planning, promotional
activities, branding and so on. There are various elements
involved in marketing product, price, place and promotion.
Travel and tourism sector is one of the growing markets in the
world as well as the most competitive. The role of marketing
in tourism industry is too important because it can help to
identify actual needs of the customer. In this, the company
can design their products and services according to the
chaining need.

Task 3

Issues in Marketing Mix
Marketing mix is one of the important activities
which help in the implementation of marketing
strategies.
● Product
● Price
● Place
● Promotion

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Importance of Service Sector Mix
Marketing mix of service sectors are commonly
same with product marketing mix. It comprises
with product, price, place, promotion, people,
physical evidence and process.
● Physical evidence
● People
● Process

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Total tourism product
Total tourism product is refers to integrated with all
components which used by visitors during their
trip. These components includes accommodating,
transportation, food, tourist attraction and other
important facilities which is consumed by visitors.
There are following elements of tourism product:
● Attractions
● Accessibility
● Destination facilities
● Price

REFERENCES
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Dill, J. and Mohr, C.D., 2010. Long-Term Evaluation of Individualized Marketing
Programs for Travel Demand Management.
Hägele, K.C., 2006. Marketing Plan for Ryanair.
Kandil, T.T.M. 2015. Mobile Medical Diagnosis Applications: A Novel Platform for
Cloud–Based Marketing Software. Discovery. 27. pp.54-62.