marketing in travel and tourism

assingment

Role of marketing mix in the travel
and tourism sector
Task 3: LO 3 [M2]

3.1: Issues in the Product, Price and Place elements
of the Marketing Mix
➢ Role of the organisation
➢ Brand image plays a vital role in the validity and quality of the
products offered
➢ Variety of products or services offers for different ranges of customers
➢ Challenge for differentiating the product offerings from the
competitors

➢Issues in Price
a)Egypt - Price ranges from 406 to 1020 Great British Pounds.
b)Morocco - Price ranges from 255 to 802 Great British Pounds.

➢Issues in Place
➢ Distribution shall be via online booking
➢ Third party travel agencies
➢ Negotiation deals with the Third parties

➢Issues in Products
➢ Intangible service
➢ Challenge of customer’s preference
➢ Product Differentiation and branding (Morrison, 2013, p.49)
➢ Challenge of designing the travel package
➢ Challenge of designing niche travel packages

3.2) Importance of service sector mix elements
to the travel and tourism sector
➢ Importance of Airlines
➢ Importance of Hospitality sector

3.3. Concept of the total tourism product to an individual
tourism business or tourist destination
➢ Quality of service
➢ Importance of service providers

3.3) Total tourism product to an individual
tourism business➢ Nature and characteristics of service
➢ Service quality (Kotler and Armstrong, 2013, p.75)
➢ Marketing
➢ People
➢ Partnerships
➢ Programmes

Reference List
Kotler, P. and Armstrong, G. (2013). Principles of Marketing. London:
Prentice Hall.
Morrison, A.M., (2013). Marketing and managing tourism destinations.
London: Routledge

THANK YOU