Module Booklet

This module booklet provides information about the qualification, course, unit, and assignment for the Pearson BTEC (HND) Travel and Tourism Management course. The assignment focuses on understanding marketing concepts and principles in the travel and tourism sector.

marketing in travel and tourism

(P16) Marketing in Travel and Tourism

PowerPoint Presentation

Marketing in travel tourism

P(54) Marketing in Travel and Tourism

Presentation

This presentation discusses the product, price, and place elements of the marketing mix in relation to Thomas Cook's summer 2017 holidays to Morocco and Egypt. It explores the life cycle of the product, pricing strategies, and the geographical areas where the services are offered. Additionally, it highlights the importance of service sector mix elements in the travel sector, including people, partnership, packaging, and programming. The concept of the total tourism product to an individual tourism business is also discussed.

Issues in the product, price and place elements of the marketing mix with reference to Thomas Cook’s summer 2017 holidays to Morocco and Egypt

This presentation explores the role of marketing mix in the travel and tourism sector. It discusses the importance of product, price, place, and promotion in the industry. It also examines the service sector mix elements and the use of total tourism. The presentation provides insights into how Thomas Cook can leverage marketing mix strategies to gain a competitive advantage in tourism destinations in Egypt and Morocco.

Role of Marketing Mix in Travel and Tourism Sector

This presentation discusses the marketing mix elements of product, price, and place in the context of Thomas Cook's summer 2018 holidays to Morocco and Egypt. It also explores the importance of service sector mix elements to the travel sector and the concept of total tourism product to an individual tourism business.

marketing in travel and tourism

End of preview

(P16) Marketing in Travel and Tourismlg...

Marketing in travel tourismlg...

P(54) Marketing in Travel and Tourismlg...

Issues in the product, price and place elements of the marketing mix with reference to Thomas Cook’s summer 2017 holidays to Morocco and Egyptlg...

Role of Marketing Mix in Travel and Tourism Sectorlg...

Marketing in Travel and Tourismlg...

(P16) Marketing in Travel and Tourism

Marketing in travel tourism

P(54) Marketing in Travel and Tourism

Issues in the product, price and place elements of the marketing mix with reference to Thomas Cook’s summer 2017 holidays to Morocco and Egypt

Role of Marketing Mix in Travel and Tourism Sector

Marketing in Travel and Tourism