Issues in the product, price and place elements of the marketing mix

Marketing in TTM
(TASK 3)

3.1 Issues in the product, price and place elements of the marketing
mix
Issues in 4p's of marketing
Product:- The first important p's of the marketing is product.
Product and be tangible or intangible. It is important to the
company to give best services in first time because encase of
intangible product it is difficult to correct the mistakes. In context
to the travel and tourism company Thomas cook's they are
offering the two most attractive and unique places holiday
package that are Egypt and Morocco. So company has to decide
the holiday place, days and the duration of the holiday trip. Also
the hotels in which the customer gone to stay and there travelling
sources. They also have to include the food facility according the
customers taste and preferences.

Continued...
Place:- Place is the another important aspect of the marketing 4p's .
in this company as to decide where the product will me available
in the market. It is very important to select the proper place and
channels by which the product makes easily available to the
customers. The company will make the product available by it
official website, their distributors,their different agents and
brokers. So company have to decide the effective channel through
with the product will provide to its final users.
Promotions:- Another important element of marketing is promotion
in this company as to decide where the company has to promote
its product and services to attract more and more customers. In
context to the Thomas cook's they have to decide the more
effective channel by which company wants to communicate to its
customers about its product.