Marketing Innovation: A Case Study on Oculus Rift

MARKETING INNOVATION

INTRODUCTION
 The virtual reality has been proving exotic experiences for
people, they had witnessed never before.
 Present report deals with Oculus Rift which is a virtual reality
product offered by Oculus VR.
 Segmentation, macro environment, price and product lifecycle
marketing concepts are discussed.

SEGMENTATION
 The market segmentation of Oculus Rift tends to target the
segment of age group between 20-30 years old.
 People under this age group who are frequent gamers are
targeted by company.
 Mostly males are targeted that shows that Oculus Rift have
demographic market segmentation in place (Avila and Bailey,
2014).
 It is because market segmentation is done on variables such as
age, gender, income etc.

CONT.
 Furthermore, new gaming and virtual reality experiences are
imparted to them leading to customer satisfaction.
 People are provided with low latency and fast head-tracking
performance with the help of virtual reality by Oculus Rift
(Armstrong et.al., 2018).