Marketing Mix of Asda: Assignment

Marketing

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INTRODUCTION
Marketing defined as a set of tool that is being used by the enterprise in order to foster
selling and buying of products as well as services. It includes promotional activities, selling and
distributing activities of products to consumers and other business. ASDA is one of the biggest
British supermarket retailer headquartered at West Yorkshire. They are in more than 633 locations
and having 1,65,000 number of employees. This report contains the process of marketing, stages of
marketing that is production oriented, product oriented, sales oriented and the marketing orientation.
This report also contains the marketing mix of Asda and having different strategies used by the
company.
TASK 1A
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ASDA opens largest store in the retail industry and it is being expected to open one of the biggest
store in UK presently they are operating in 633 locations having the products that is grocery,
general merchandise and financial services. Marketing in the retail sector which creates the demand
of product in order to increase the sales and number of customers. It is the activity through which
company owners is being enhance the demand of product by promoting the product and service
with high quality in their goods and services to enhance the revenue and the sales from the
customers.
Process of marketing in Asda are: Marketing concept identify the needs of customer by analysing
the market through different marketing activities. Process of marketing in Asda is done on the
sequence steps: situational analysis analysed in identifying the opportunities that which types of
product consumer wants, identify the best pricing and promotional activities in order to attract the
customer according to the different market segmentation.
Situational Analysis: In this the firm find itself as on the basis of identifying the opportunities so
that they can ultimately satisfy the needs of customers. Company must understand their own
capabilities as well as the environment in which they are operating (Sinapuelas, Wang and
Bohlmann, 2015).
Marketing strategy: It is the best step in which the company satisfy the unfulfilled needs of
customers, it is the strategic plan for pursuing the opportunity that can be developed and it will
provide the specific market information that select the target segment of market.
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Marketing mix decisions: These are being made on the basis of controllable parameters of
marketing mix helps to identify the competitive advantage by implement the best pricing,
promotional, and distribution activity in the business. (Blok, Hoffmans and Wubben, 2015).
control and Implementation: marketing plan is being evaluated and make the new product which
is being launched and in this the methods efforts is being closely monitored . The marketing process
need to continues monitoring to identify the actual performance of new product so is not end with
the implementation.
Stages of marketing in Asda are:
Production Orientation In this all the efforts is on producing goods and services as all the efforts
is devoted towards high efficiency of products, this may lead to ignorance of customer needs and
wants the company to be into mass production of standard items. This method is best suited for the
environment where the demand is more than supply. It concentrates on increasing production,
reduce the cost and make the revenue through demand volume.
Product Orientation This stage is about that good quality products 'sell themselves', companies are
concentrating on improving as well as controlling of quality and last there is having the greater
profit through increased sale due to quality of products. Problem from this approach is that not all
the customers want and can afford superior quality of product as this approach focus on product
living out customers (Sinapuelas, Wang and Bohlmann, 2015).
Sales orientation This stage is describe the . Many times as the over capacity of stock is being may
lead to fall in demand due to depression. Key issues are high level of production customers are
considered as reluctant to purchase and need to be coerced in buying.
Marketing Orientation In this Asda, do the planning and decision making that is being revolved
around the customer needs and wants. It satisfies the needs of customers by performing the co-
ordinated set of activity that includes actions as well as functions of all employees of company.
Marketing mix of Asda
Production It is the first element that begins the discussion on marketing mix of company by
having their products and services. It provides the wide variety of products that includes the fresh
food, clothing, grocery, entertainment goods etc. customers can also buy the fresh, chilled and the
frozen food as well also contains the health and beauty products and many more from Asda.
Company is also having the financial services, travel insurance, travel money.
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