Digital Marketing Strategies for B2B
Added on 2020-05-16
17 Pages4169 Words109 Views
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Running head: MARKETING MANAGEMENT AND DIGITAL COMMUNICATIONMarketing management and digital communicationName of studentName of UniversityAuthor note
1MARKETING MANAGEMENT AND DIGITAL COMMUNICATIONTable of ContentsIntroduction......................................................................................................................................3Background......................................................................................................................................3Aim..................................................................................................................................................4Target market...................................................................................................................................4Research methods............................................................................................................................5Current value analysis......................................................................................................................8Marketing promotion plan.............................................................................................................10Conclusion.....................................................................................................................................13References......................................................................................................................................14
2MARKETING MANAGEMENT AND DIGITAL COMMUNICATIONIntroduction The report is prepared to analyse the different aspects of managing digital communicationand marketing for Engineering Consultants in Australia. The company is known for its bestquality engineering consultancy services in the field of civil and construction engineering that isrequired for the development of apartments and residential buildings. The company has pursuedlong-term strategies during the development of relationship for understanding the businessproperly and enabled participation of individuals and civil engineering companies in variousprojects. The demands are met by the company through providing of consultancy services thathas not only enhanced the skills, knowledge and expertise, but also has facilitated the process ofinnovation to meet the requirements of a challenging project. Thus, with the help of theseextensive skills, knowledge and information, positive results are delivered and the civilconstruction projects have been successful as well (Ecau.com.au, 2018). The company’s vision isto deliver the best quality consultancy services to enhance the reputation of the organisation andat the same time create inspiring architectures and even allowed the construction teams toprovide excellence in the civil engineering projects. BackgroundThe civil engineering clients of Engineering Consultants Australia own, develop and plandifferent types of projects as an unit and manages coordination of work to deliver better results.The best outcomes are obtained by managing renewal of urban development infrastructure,development of land, buildings, public parks, open spaces, industrial lands and evendevelopment of the water infrastructures. The company’s market share has improved to morethan 15 % in the recent year (Armstrong et al., 2015).
3MARKETING MANAGEMENT AND DIGITAL COMMUNICATIONAimThe aim of Engineering Consultants Australia is to determine the ways project aredeveloping and even make the entire project teams satisfied by overcoming the challenges andissues. By overcoming the construction projects’ issues, it would be easy to deliver the bestquality product that should be much better in terms of quality that the actual expectations. Thecompany’s aim also includes maintaining the values like sensitivity, promoting innovation,manage pro-activity, provide help and support to other civil engineering companies andfurthermore maintain integrity all throughout (Stark, 2015). Target marketThe targeted market segments of the company are mainly the civil engineering andconstruction companies that are responsible for managing the development of apartments,residential buildings and other architectures. The civil engineers of the company has broughttalent, skills and experience all together to integrate the infrastructure, environment and worktogether as an unit while working on the project that has been undertaken. The company hasserved not only the building markets, but also the aerospace and defense, mining and minerals,petrochemicals and gas, telecommunication, transportation, water and for the development ofwaste water treatment plants too. Few of the competitors are Jacobs engineering services,Northrob, etc (Tiago & Veríssimo, 2014). Engineering Consultants in Australia has provided strategic advice on various technicalmatters that are related to the projects of buildings and other infrastructures. Expert advices areproposed by the workers of the company to make sure that the clients are satisfied and protectthe projects from any issues or challenges that may be faced in the future or during the project
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