This article discusses new marketing mix actions that Vodafone can take to bridge the gaps between its present marketing strategy and the external environment. It explores the seven P's of marketing mix - product, price, place, promotion, physical evidence, process, and people - and suggests ways in which Vodafone can improve in each area. The article also highlights the importance of customer-centricity and innovation in the telecom market.

Discover ways to bridge the gap between Vodafone's marketing strategy and the external environment through new marketing mix actions.

New Marketing Mix Actions for Vodafone

This presentation focuses on the marketing mix of Vodafone UK in two different segments - regular individual user base and corporate enterprise user base. It discusses the product, place, price, and promotion strategies for each segment. It also illustrates the differences in marketing products and services to business and consumers, as well as the differences between international and domestic marketing for Vodafone UK.

Marketing Mix in Different Contexts - Vodafone UK

Presentation

Marketing Management

This report discusses the difference and similarities between the marketing mix for tangible products and services. It explores how these factors impact the success of a business and provides insights into the importance of marketing mix in the telecom industry using Vodafone as an example.

London School of Commerce

Business Development

Marketing

Difference and Similarities in Marketing Mix for Tangible Products and Services

This presentation discusses the marketing strategies of Vodafone, the largest mobile telecommunication network company in the world. It covers their segmentation, targeting, and positioning model, marketing mix, CSR affecting marketing, and more. The presentation also includes references for further reading.

Marketing Strategies of Vodafone - Desklib

Marketing Mix for Tesco : Assignment

This presentation discusses the marketing mix for two different segments in consumer markets for Vodafone UK. It covers the product, price, promotion, and place strategies adopted by Vodafone. It also explores the difference in marketing products or services to business rather than consumers, and the difference between international and domestic marketing.

Marketing Principles

PowerPoint Presentation

This report analyses the marketing strategy of Vodafone, the world's largest mobile telecommunication industry. It includes STP analysis, marketing mix, and the impact of corporate social responsibility on marketing. The report also discusses Vodafone's segmentation, targeting, and positioning of the customer base.

New Marketing Mix Actions for Vodafone

End of preview

Marketing Mix in Different Contexts - Vodafone UK

Difference and Similarities in Marketing Mix for Tangible Products and Services

Marketing Strategies of Vodafone - Desklib

Marketing Mix for Tesco : Assignment

Marketing Principles

Marketing Strategy of Vodafone: STP Analysis and Marketing Mix

New Marketing Mix Actions for Vodafone

End of preview

Marketing Mix in Different Contexts - Vodafone UKlg...

Difference and Similarities in Marketing Mix for Tangible Products and Serviceslg...

Marketing Strategies of Vodafone - Deskliblg...

Marketing Mix for Tesco : Assignmentlg...

Marketing Principleslg...

Marketing Strategy of Vodafone: STP Analysis and Marketing Mixlg...

Marketing Mix in Different Contexts - Vodafone UK

Difference and Similarities in Marketing Mix for Tangible Products and Services

Marketing Strategies of Vodafone - Desklib

Marketing Mix for Tesco : Assignment

Marketing Principles

Marketing Strategy of Vodafone: STP Analysis and Marketing Mix