Marketing Strategy of Vodafone: STP Analysis and Marketing Mix

Running head: MARKETING VODAFONE
MARKETING VODAFONE
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1MARKETING VODAFONE
Executive summary
This report has assessed the nature of marketing of the world’s largest mobile telecommunication
industry Vodafone. This company mainly operates from the UK and now offering survive to
more than 70 countries of the world. The company provides a wide range of products starting
from mobile data to fund transfer. This report has found out the key marketing strategies of
Vodafone by analysing its segmenting, targeting and positioning of the customer base, the
marketing mix and other phases of marketing that helps the company to have more market
penetration. These proper marketing strategies has helped the company to enter the foreign
markets. This report concludes with the impact of corporate social responsibilities in the
marketing and all-inclusive development of the company.

2MARKETING VODAFONE
Table of Contents
Introduction:....................................................................................................................................3
Nature of marketing and marketing management of Vodafone:.....................................................3
Key marketing aspects (STP) of Vodafone:....................................................................................4
Segmentation:..............................................................................................................................5
Targeting:.....................................................................................................................................6
Positioning:..................................................................................................................................6
Marketing mix:................................................................................................................................7
Product:........................................................................................................................................7
Price:............................................................................................................................................7
Promotion:...................................................................................................................................8
Places:..........................................................................................................................................8
People:.........................................................................................................................................9
Process:........................................................................................................................................9
Physical evidence:.....................................................................................................................10
Partnership:................................................................................................................................10
Corporate Social Responsibility (CSR) affect marketing:.............................................................11
Conclusion:....................................................................................................................................12
References:....................................................................................................................................14

3MARKETING VODAFONE
Introduction:
The aim of this report is to discuss the marketing strategy of the largest
telecommunication network company of the world namely Vodafone. This UK based company
has been operating in the world for more than 30 years (Vodafone.com, 2019). Irrespective of
economic capabilities of the countries, Vodafone has been providing its network facilities and
guiding others to do the business in unique and fair ways. It is leading the Global market of
Telecommunication industry by percent market share. Vodafone is the acronym of Voice Data
Fone. The company started in the year 1985 and now has the presence in more than 26 countries
through joint ventures and associates directly and offering their services through partner network
in more than 49 countries of the world (Vodafone.com, 2019). Today more than 500 million
customers prefer Vodafone for their exclusive service both for voice call as well as internet
network.
This report will be discussing the nature of marketing of the company, key marketing
aspects or the segmenting, targeting and positioning of the customer base, the marketing mix of
Vodafone and finally how the corporate social responsibilities affect the marketing and all-
inclusive development of the company itself.
Nature of marketing and marketing management of Vodafone:
Vodafone is the largest mobile telecommunication network company of the world which
is also the third largest telecommunication Corporation in Britain. This company is the largest in
all over the world in terms of revenue which is 4,657.1 billion EUR (Forbes, 2019). Though its
unmatchable network, Vodafone allows the people to share their thoughts, feelings, and
creativity through sharing images, videos and many other things. The company does more than
just being mobile network Corporation but caters the need of business by offering a high-quality