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Marketing Management (MKT501) Assignment

   

Added on  2020-05-04

8 Pages1565 Words137 Views
Running head: MARKETING & MANAGEMENTMarketing & managementName of studentName of UniversityAuthor note

1MARKETING & MANAGEMENTTable of ContentsIntroduction......................................................................................................................................3Company background......................................................................................................................3Products and services description....................................................................................................3Marketing strategy...........................................................................................................................4Marketing mix of Nestle, Nigeria....................................................................................................4Implementation of marketing strategy.............................................................................................5Recommendations to resolve issues regarding marketing and management...................................6Conclusion.......................................................................................................................................7References........................................................................................................................................8

2MARKETING & MANAGEMENTIntroduction The report discusses the management of marketing considering the business organisationNestle and its product Maggi available in Nigeria. A brief description of the company and itsmajor product will be illustrated. The marketing strategy will consist of the productdifferentiation, proposition of value while the marketing mix strategy will identify the majorcomponents including product, price, place and promotions to make Maggi successful in thecompetitive environment of Nigeria. Lastly, few recommendations have been provided to makesure that Maggi makes a comeback and keep the customers satisfied by fulfilling their nutritiousneeds effectively (Armstrong et al. 2015). Company background Nestle, Nigeria is one of the most popular and establish business organisation specialisedin health, nutrition and beverage products. It falls within the food processing industry, and it hasan operating income of over 13.16 billion and revenue over 89.46 billion. The mission of thecompany is "Good Food, Good Life" and it has provided good quality nutritious choices to thecustomers of Nigeria for fulfilling their needs and preferences. Being one of the largest food andBeverage Company, it serves customers not only in Nigeria but all over the world (nestle-cwa.com 2017). The company has more than 2000 brands that have been categorised from globalicons to local choices. Products and services description One of the most popular culinary products is the Maggi, which has managed to makemillions of people happy because of its convenience in cooking and getting it as a nutritious food

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