Marketing Essentials for Hilton Hotel

HOSPITALITY
MARKETING ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................1
LO1..................................................................................................................................................1
P1 The key roles and responsibilities of marketing functions ...................................................1
P2 The interrelation of marketing with other functional departments .......................................2
LO2..................................................................................................................................................3
P3 The ways in which Hilton Hotel apply in marketing mix to the marketing planning process
.....................................................................................................................................................3
LO3..................................................................................................................................................4
P4 Produce and evaluate a basic marketing plan for Hilton hotel..............................................4
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing means all the activities which helps the company to promote the product or services
and increase its sales. Activities like advertising, selling, after sales service are included in
marketing. The foundation model of a business is the marketing mix. marketing mix is a set of
tools that a company uses to promote their product in the markets. Hilton Hotels and Resorts in
among the largest hotel brand in the world. The main target of hotel are business class customers
and leisure traveller. The Branches of hotel are among all major cities, popular holiday
destinations around the world. This report will highlight about the key roles and responsibilities
of the Marketing function and the interrelation with other marketing functions. The report will
also discuss about the elements of marketing mix to achieve the objectives of business. lastly the
report will highlight about the marketing plan than will help the company to meet their
objectives
LO1
P1 The key roles and responsibilities of marketing functions
Covered In PPT
P2 The interrelation of marketing with other functional departments
Covered In PPT
LO2
P3 The ways in which Hilton Hotel apply in marketing mix to the marketing planning process
Marketing Mix :nd and products in the market. These are the seven elements of marketing mix :
Product : Product is the items or services that is develop to satisfy the needs of costumers. In
this element the Hilton hotel identify the need of the customer and modify their existing
products or develop new product to satisfy them(Tuten and Solomon, 2017).
Price : Price is the monetary value of the product which the customers need to play to own or
enjoy it. In this the company decide the price of product after analysing various products. At
Hilton hotel the pricing of products are done after analysing various factor such as Cost of
Products, advertisement cost, maintains cost and many more
Place : It is a physical place where the customer and business meet. the place for operation of
business matter lot in growth of the businesses. Hilton hotel select places for their business
operation are mostly tourist destination , major city centres, airport and many more.