Marketing Management of Kora Organics

Added on - 28 May 2020

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Running head: MARKETING MANAGEMENTMarketing managementName of StudentName of UniversityAuthor Note
1MARKETING MANAGEMENTTable of ContentsIssue 1.........................................................................................................................................2About the organisation...........................................................................................................2Issue 2.........................................................................................................................................3Analysing the 5C’s.................................................................................................................3Issue 3.........................................................................................................................................5Source of collecting information............................................................................................5Issue 4.........................................................................................................................................7Developing marketing strategies............................................................................................7Issue 5.........................................................................................................................................9Developing marketing tactics.................................................................................................9Reference..................................................................................................................................11
2MARKETING MANAGEMENTIssue 1About the organisationKora Organics is a private cosmetic organisation in Australia. The company is knownfor offering skin care products that are manufactured in the country and provides a mixture ofnatural as well as organic substances. Kora Organics was founded in 2009 in Melbourne.Miranda Kerr founded the company along with other chemists with the knowledge ofworking with such ingredients. In the course of time, the company have grown in popularityand have managed to sell organic products in over 400 stores across the country. Theproducts of Kora are famous in international areas as well. The mission and vision statementof the company includes providing organic products that can help in maintaining proper skinquality of a person (Koraorganics.com 2018). The products are manufactured in a mannerthat provides people with an extra energy during its use. In this regard, the market orientationof the company is to focus on the desires of the customers and meeting their needs. As aresult, Kora uses the product market orientation in order to satisfy customers.The product orientation can help in developing a product in a manner so that it cansatisfy customers at all level (Hollensen 2015). This is mainly because the products of Koraare famous among the worldwide and most people aim to maintain their face in a propermanner to remain attractive. Keeping this in mind, the products of Kora can be analysed.Kora offers complete vegan products. The ingredients used for the manufacturing of theproducts include Noni extracts that have been used in Kerr family. Kora manufacturesproducts such as cream cleaners, foam cleanser, tinted dry cream, blemish gel and many otherproducts that are used to maintain the skin of an individual. However, one of the importantcharacteristics of the company is that it does not test its products on animals (Babin andZikmund 2015).
3MARKETING MANAGEMENTIssue 2Analysing the 5C’sIn order to analyse the five key areas of the market, managers take up the applicationof the 5C's model. This model takes into account the factors that matter the most for thesuccess of an organisation (Armstronget al. 2015). The five C’s of Kora is analysed:Customer:The target of the company includes people of all ages interested inmaintaining a proper face. The products of Kora help in energising the people and providemeditative treatment so that skin diseases do not occur. Sheth and Sisodia (2015) stated thatcustomer satisfaction could be derived by identifying the needs of the people. The typicalbehaviour of the company denotes caring for the people and ensuring that the best skincareproduct is provided to them at a reasonable cost. Thus, this helps Kora to gain a competitiveadvantage in the market.Company:In order to understand the strengths and weakness of a company it isnecessary to conduct a SWOT analysis. The SWOT analysis points the potentialopportunities and threats of a company as well (McDonald and Wilson 2016). The SWOTanalysis of Kora includesStrengthThe company uses organicingredientsIt is not tested on animalsEasy establishment of brand nameWeaknessHigh pricePoor locationLack of promotionOpportunitiesHealth conscious consumersIncreased availability of productsThreatsFaces direct competitionMore reputed companies may enter
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