Telstra Corporation Limited is one of the largest telecommunication companies in Australia. This paper discusses the environmental issues and practices undertaken by Telstra.
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Running head: MARKETING MANAGEMENT โ TELSTRA MARKETING MANAGEMENT โ TELSTRA Name of the Student Name of the University Author Note
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1MARKETING MANAGEMENT โ TELSTRA Telstra Corporation Limited is one of the largest telecommunication companies that is active within the Australian market. The company is famous for building and operating on the telecommunication sectors. The major services that are marketed by the company are internet access services, voice and mobile data services. the company is also known to provide for the pay television services among the other products and services. The company was founded in the year 1975 and is headquartered at Melbourne, Australia (Telstra.com.au., 2019). The company is known to have been providing for the employment of over 32000 people in the international markets. The company has earned a revenue of 26 billion Australian dollars in the fiscal year of 2017-18(Telstra.com.au.,2019).Thefollowingpaperattemptsadiscussiononthe environmental issues and practices that are undertaken by the telecommunication magnet of Australia, Telstra. The website of the company states that the company has been taking part in the various activities that involve the development of the organization in terms of the environmental challenges. The company is observed to have been focusing on the uses of technology in the addressal of the issues that are faced by the company in terms of the environment wherein the company has been operating. The company website states that the concerned organization tends to deal with the development in the technological matters in order to deal with the environmental issues that have been affecting the company (Telstra.com.au., 2019). The corporate website of the organization reveals the fact that the innovation that is implemented by the organization tends to assist the concerned community to develop in the environmental factors that are presented within the given area. The major priorities of the environmental strategy adopted by the organization refers to the management of the carbon emissions, the resilience in the matters of the climatic changes, the growth in the low carbon economy within the country of Australia, the
2MARKETING MANAGEMENT โ TELSTRA efficiency of the company in terms of the resources within the company (Telstra.com.au., 2019). Thecompanyfurtherisobservedtomaintainabettermentofthemanagementofthe environmental factors that affect the country. The company has aimed at the reduction in the intensity of the carbon emissions to almost 50% within the year 2020 (Telstra.com.au., 2019). This would help in the development of the environment within the Australian territories. The company is known to have been helping in the development of the climate changes. The company is observed to have embedded the climate changes in the network that are implemented in the future programs within the organization (Telstra.com.au., 2019). The carbon emissions that are faced by the clients of the company are reduced with the help of the implementation of the low carbon economy within the country. The company is observed to have been increasing the rate of recycling to the 42% by the year 2020 (Telstra.com.au., 2019). Thus, from the above discussion, it might be stated that the concerned organization in discussion, Telstra Corporation Limited implements the environmental factors that would help in resolving the issues that are presented within the Australian territorial boundaries.
3MARKETING MANAGEMENT โ TELSTRA References Telstra.com.au.(2019).EnvironmentPolicy.Retrievedfrom https://www.telstra.com.au/content/dam/tcom/about-us/community-environment/pdf-e/ Environment%20Policy%20Sep%202018.pdf Telstra.com.au. (2019). Harnessing innovation and technology to help address environmental challenges.Retrievedfrom https://www.telstra.com.au/content/dam/tcom/about-us/community-environment/pdf/ Telstra%20Environment%20A5%20Strategy%20Brochure.pdf Telstra.com.au. (2019). Telstra - About us, investors, media, community & environment and our company. Retrieved from https://www.telstra.com.au/aboutus Telstra.com.au.(2019).TelstraandClimateChange.Retrievedfrom https://www.telstra.com.au/content/dam/tcom/about-us/community-environment/pdf-e/ Telstra-Climate-Change-Position-Statement.pdf