Marketing & Business Management of Maggi

The FMCG market is usually incredibly competitive. This Report is based on a case study of Maggi, a company that was once regarded as the market leader in the specific product category. Although Maggi noodles dominated the market, there was fierce rivalry from numerous other businesses. The company is recognised for using aggressive techniques to establish its products in the face of fierce competition. Maggi may be the best illustration of an FMCG company that has successfully changed the way society consumes food in the current day through the mechanism of advertising.