Report on Marketing plan for Hilton Hotel

Running Head: Marketing Management
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Marketing Management
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Report on Marketing plan for Hilton Hotel
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Table of Contents
Introduction –.............................................................................................................................2
Marketing plan for Hilton hotel –..............................................................................................2
Conclusion –...............................................................................................................................4
References –...............................................................................................................................6

Report on Marketing plan for Hilton Hotel
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Introduction –
Marketing plan refer as strategy and plan which outlines the company’s efforts towards
marketing and advertising in the next coming years. Marketing plan includes situation
analysis, marketing strategies, targeting, market segmentation, positioning of the company in
the market, marketing mix and implementation and control of the above strategies which
made by the company (Meredith, 2016). It helps in increasing the productivity and
performance of the organization, maximising its revenue and profits, improving their
business, increasing their growth for long run and achieiving the marketing goals and
objectives of the organization. Hilton hotel has unique marketing plan which helps the
company to meet the goals and objectives of the marketing (Kapferer and Bastien, 2009). The
report consists of marketing plan for Hilton hotel to achieve its marketing goals and
objectives.
Marketing plan for Hilton hotel –
Marketing objectives of Hilton hotel – Goals and objectives of Hilton hotel is to maximize
revenue and exposure though online and offline mode and to increasing profitability through
various marketing strategies. Company’s another objective is to provide high quality
customers services, identify the new market and increasing the number of customers (Hilton
Annual report 2017).
Marketing plan and strategy will help in achieving the marketing goals and objectives of the
organization, it will focus on maintain loyalty of customers and building strong relationship
with them. So, marketing plan includes the following elements which help the company in
achieving their marketing objectives:
1. Target Market – For every company, choosing the right target market is important for
achieving their goals within their target market and it also helps in implementing
promotional activities. Target market refers as a set of customers who share same
needs and expectations which organization decides to serve. Hilton hotel can target
market as per their market segmentation as on the basis of geographic segmentation,
they should focus on the local preferences of their customers, on the basis of
demographic segmentation, they can target middle and senior aged customers with
high level of income and class, on the basis of psychographic segmentation, they can