MGMT 107 Introduction to Management Information Systems

MARKETING

Answer 1: The stages of development in iPod have been:
a. The generation of idea is one of the major stage of development of iPod. The recognition
of digital products along with analyzing the idea screening.
b. The idea screening for iPod included discussion on easy download of music. The target
market are the middle school age students to adults.
c. The development of concept from Apple “Digital Hub” category where the creation of
software is for personal digital devices, quick transfer etc.
d. Business Analysis and commercialization is about understanding the interests and
requirement of the people (Singh, 2015).
e. Setting a price for the product, according to the demands of the customers.
Answer 2: The product life cycle is finished when there are artists who have signed it off and it
does not have any specific standard life cycle. The products of Bugatti does not have a proper
standard life cycle but in a maturity stage, the sales has been able to reach the top market in 2007
& 2008. The best quality image is one of the major factor and the customers will always be eager
to buy the product that has a better quality is another important factor. In maturity stage, Bugatti
has been able to do advertisements on TV and web where they are for the gaining of popularity.
Answer 3:
a. Cost plus pricing: They are for calculation of the costs of goods and services.
b. Competitive pricing: There is a setting of a price which is for the competitive charges.
c. Price skimming: The seller increases the price and then over the time lowers it.
d. Penetration Pricing: The setting of a price at a lower level for entering into the
competitive market and then increasing it afterwards.
Answer 4:
Franchising is about the marketing standards with proper expansion of business. There are
implementations with licenses with its know-how, procedures and the other intellectual property
that makes use of the business model, its brands and the rights for selling the branded products
(Walters & Leszcz, 2018). For Tom Hortons franchisees are about:
a. Factual background with operations in iconic Canadian success story.
b. Class Action which is about defining the motion for certifications as a class action.
c. Statements with a major potential impact for a better future on the franchise chase.
d. Expert evidences in Ontario and U.S.
Answer 5:
The wholesale market says that one does not sell the products directly to consumers. The
examples of this in British Columbia are: Jind Fruit Company Inc., Islands West Manufacturers
Ltd.