Analysis of the digital Marketing tools of Lagaam

This article analyzes the digital marketing tools used by Lagaam, an online apparel store, to enhance user engagement and boost digital sales.

Running head: MARKETING
Marketing
Name of the Student
Name of the University
Author Note

1MARKETING
Analysis of the digital Marketing tools of Lagaam
In this era of technology and globalization, digital marketing is considered to be one of the most
effective tools that have the potential to attract a huge range of consumers within a limited time
period. Considering the fact that Lagaam online apparel store that offers consumers with a huge
range of apparel, home décor and perfume, in order to enhance its consumer base, it is highly
crucial for the organization to use digital marketing tools for enhancing both its recognition as
well as consumer base. For this, in the following table, an action plan on digital activities and
channels (Digital marketing tools) for improving user engagement and boost digital sales of the
mentioned fashion brand has been conducted.
Action item Steps to be done
Email marketing  The first step should include collecting data
associated with the consumer behavior,
purchasing capacity and social standard of
the target consumers
 Sorting products based on the spending
capacity and tendency of the consumers
 Selecting a platform like mailChap
 Preparing the content to be delivered to the
target audience
 Preparing a list of already available as well
as potential emails or the target audience.
Online advertising  Assessing the current trend on popular

2MARKETING
social media platforms like Facebook and
instagram (Taiminen and Karjaluoto 2015)
 Setting a budget on the basis of which the
content of the video or poster will be
conducted.
 Developing the content of the video or the
poster
 Initiating Facebook ads for more targeted
Likes, Promote website, etc
 Targeting at least Daily 2 rich updates on
your brand’s social media profile/page
 Maintaining regular communication with
the target consumers in order to
understand their specific requirement,
feedback and query
Influencer marketing  Following social media influencers who
posts videos associated with fashion brands
on popular social media sites like twitter,
Facebook and instagram
 Searching for similer wrbsites as well as
visiting their blog section for charing

3MARKETING
thought and provide a link back
 Personally contacting them an request them
for conducting a sponsored video by the
Lagaam Company (Järvinen and
Karjaluoto 2015).
 Selecting the most purchased and popular
products of the Lagaam brand after
accessing the consumer data.
 Providing them with free products from the
brand for reviewing the same
Mobile marketing  collecting data associated with the
consumer behavior, purchasing capacity
and social standard of the target consumers
 assessing the needs of the consumers
through consumer data base
 Creating the content of the massage for
each of the product line
 Segregating consumers on the basis of their
frequent purchasing style, purchased
product as well as disposable income.

4MARKETING
 Selecting appropriate technique of mobile
 Deciding the marketing technique to be
used for mobile marketing that includes
emails, SMS, through applications or
websites
 marking for each of the segregated
consumer group

5MARKETING
Reference list
Järvinen, J., and Karjaluoto, H., 2015. The use of Web analytics for digital marketing
performance measurement. Industrial Marketing Management, 50, pp.117-127.
Taiminen, H. M., and Karjaluoto, H., 2015. The usage of digital marketing channels in
SMEs. Journal of Small Business and Enterprise Development, 22(4), pp.633-651.