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P1. Roles and Responsibilities of Marketing Function - Doc

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Added on  2020-12-31

P1. Roles and Responsibilities of Marketing Function - Doc

   Added on 2020-12-31

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Marketing Essentials
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INTRODUCTIONMarketing is a place where buyers and sellers purchase and sales of goods and services. Itis a process of developing, promoting, creating and distributing of products and services. In thisincludes marketing mix, supply chain, demand & supply, competition, consumers etc. it is verysignificant to evaluate those essentials to success and effective growth. In this report chosenorganisation is McDonald which is deals in fast food restaurants. It was founded by Maurice andRichard McDonald's in May 15, 1940. Its products is burgers, French fries, chicken, soft drinks,coffee, salads etc. In this report includes roles and responsibilities, nature and concepts ofmarketing function(Dibb and Simkin, 2013). In this also include interrelation of marketing withother departments of organisation. It has considered 7p's of marketing mix of McDonald's and itscompetitors of burger king. At last considered importance of marketing plan and difference ofmarketing objective, strategies and plan and developing the market plan in which launch newproduct of McDonald's is green tea which is healthy for people. TASK 1P1. Roles and Responsibilities of Marketing FunctionMarket is a platform where purchaser and sellers are interact with each other in regardinggoods and services. It is a management and study of exchange relationships. Marketing is anactivity of making relationship with customers and satisfying them. Present-day marketingtendency are essential attain sustainable success for any business. McDonald has manycompetitors in industry such as Mars, Hershey's , etc. hence it is responsibility of marketingmanager to collect information and then perform operations according to external market. Thishelps to maintain long term existence in industry. Nature of marketing:Marketing has many types of nature which are as follows:Human activity: It is a human activity in which human wants and demand are fulfil byhuman contribution and efforts. Marketing is a people action for people satisfaction. Consumer-oriented: An organisation exist to fulfil human needs and wants, thereforeorganisation should find out what the demands of consumers and manufacturing the goods andservice according to the desires of the consumers(Baines, Fill and Page, 2013) . McDonald alsosell their food items as per the taste of consumers. 1
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Art as well as science: In the technological sense, it is the art as well as science ofselecting target markets and fulfil consumers need through communicating, delivering andcreating superior consumer value. Marketing concepts: The marketing concept is a method that a business implement to fulfil the consumerdemands, maximize profits, beat the challengers etc. in this include five marketing conceptwhich are as follows:(Source: Five Marketing Concept, 2018)Production concept: This concept reflects that customers are prefer those products andservices that are inexpensive and widely available. Managers of McDonald focusing on attaininghigh manufacturer efficiency. Product concept: This concept reflects that customers will favour those goods thatoffering the most innovative feature, performance and quality(Baker and Magnini, 2016) .Managers of McDonald focusing on making qualitative goods and improving them time to time. Selling concept: This concept reflects that idea that customers not purchase enough ofthe company's goods unless it proceeds a large-scale promotion and selling effort. Managers of2Illustration 1: Five Marketing Concept
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