Comparative Analysis of Apple iWatch Series 6 and Fitbit Versa 2

Comparative Analysis

EXECUTIVE SUMMARY
In the report comparison analysis of two brands is analysed with the help of marketing mix tool.
To know the basic comparison of Apple iWatch series 6 and Fitbit versa 2. With the help of
marketing mix comparison of its product, price, place (target market, distribution channel),
promotion strategies is analysed. By this report it inferred that both have different strategies and
are well settled but Apple have high market share and growth in comparison to Fitbit.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................5
Target Market...................................................................................................................................5
Marketing mix:.................................................................................................................................5
Product.........................................................................................................................................5
Price ............................................................................................................................................6
Place.............................................................................................................................................6
Promotion.....................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9