Marketing Mix: A Case Study of Tesco

This presentation explores the marketing mix, a crucial concept in business strategy, through the lens of Tesco, a leading supermarket chain in the United Kingdom. It delves into the seven Ps of marketing mix: Product, Price, Place, Promotion, Process, Physical Environment, and People. The presentation analyzes how Tesco effectively utilizes each element to achieve its marketing objectives and maintain its position as a market leader. It examines the company's product offerings, pricing strategies, distribution network, promotional campaigns, customer service processes, store environment, and employee engagement. By analyzing Tesco's successful implementation of the marketing mix, the presentation provides valuable insights for businesses seeking to optimize their marketing strategies.

GROUP PRESENTATION

Table of contents
Introduction
Marketing mix
Conclusion
Reference list

Marketing Mix
The term ‘marketing mix’ can be referred
to a situation where the right product at
the right place with the right pricing
strategy (Kotler, 2015). The term is
simple yet requires a lot of description to
understand the various features of
marketing mix.

The context further in the
presentation is going to
analyze the marketing mix
in relation to TESCO, which
is the leading and most
popular supermarket chain
store in the United
Kingdom.

The concept of marketing Mix is primarily
associated with the four Ps. This is a
popular idea an many business
organizations all around the world is
aware of its usage and benefits. The four
Ps of marketing mix are Product, Price,
Place and Promotion.
These four elements are primarily
essential to conduct a proper marketing
and understand various aspects of a
marketing process. Later, with further
research and analysis of scholars and
economists of the world the four Ps were
extended into seven.
The seven Ps of marketing mix are
Product, Price, Place, Promotion, Process,
Physical environment and People (Aras et
al., 2017). These seven elements are easy
to understand in relation to any
organization and helps in their overall
marketing process if applied wisely.

In a retail sector the marketing
mix is highly important for any
organization to create a strong
market base. TESCO is one of
the leading supermarket stores
in Europe and is the leading in
the United Kingdom. The
organization has been able to
conduct their marketing
processes successfully with
time by implementing the seven
Ps of marketing.
The context further is going to
examine the ways through
which an organization, Tesco in
this case, uses the marketing
mix to fulfill their overall
objectives and attain success.

Product
Product- this is the first and
most important element that
needs attention. The product
is the prime factor due to
which any business
organization flourish by
catering the products to the
customers to fulfill their
demands and requirements.
TESCO being such a large-
scale organization hoses
various types of products,
mostly groceries (Tesco.com,
2018). The company sells a
diverse range of grocery
items along with clothes and
merchandise. The home
accessories and daily
requirements are equally
found in Tesco. This way the
company is able to meet the
varied tastes and
requirements of the people.

Price
- This element decides the amount of customers
that the organization attracts and the overall
amount of sales and profit made. The
company has been able to set their prices to
an affordable rate that allows people of all
financial backgrounds to buy them.
Place
Place is one of the vital elements that
determine the number of customers and the
overall sale rates. If a company is remotely
placed from the urban areas, it is inevitable
that the organization will receive less
numbers of customers (Armstrong et al.,
2014). Tesco has been wise enough to settle
their branches and stores in all parts of the
United Kingdom. This allows the company to
receive a large number of people as the
stores is easy to access for being closely built.

Promotion-
One of the best ways of marketing is
through promoting the goods and
services. This helps the company to
reach out to a larger scale of audience
with their objectives. Tesco does
promotions through social media and
print media allowing the origination to
have a good exposure socially.
Process-
This is relevant to service industries and
is related to the overall process of
making a product to delivering it to
the final consumer. This determines, in
relation to Tesco, the customer
satisfaction and enhances the overall
outreach of the organization.

Physical Environment
This element focuses on
interface, comfort,
facilities and opportunities
that are produced through
an organization. In Tesco,
the physical environment
of the organization allows
the customers to enjoy
several facilities like 24
hours shopping, online
shopping, free parking etc
(Approach and Bourn,
2018).

People
As the most important
stakeholder for any
organization, the people are the
ones who make an industry.
Tesco considers people their
most important stakeholders
who are going to determine
their overall profitability and
productivity. Meeting the
changing requirements of the
people is the primary objective
of the company. If people are
happy, the employee and
customer relationship improves
which is very important for any
organization.

To conclude it can be said
that the marketing mix
plays a vital role. It helps
an organization to design
their plans and balance
their profit and positively
affects customer and
employee relationship.
The ‘how’ aspect needs to
be analyzed to understand
the secret to success of
any organization, and the
marketing mix helps in
achieving it.

Reference List
•Aras, M., Syam, H., Jasruddin, J., Akib, H. and Haris, H., 2017,
July. The Effect of Service Marketing Mix on Consumer Decision
Making. In International Conference on Education, Science, Art
and Technology (pp. 108-112).
•Kotler, P., 2015. Framework for marketing management. Pearson
Education India.
•Armstrong, G., Adam, S., Denize, S. and Kotler, P.,
2014. Principles of marketing. Pearson Australia.
•Tesco.com. (2018). Tesco - Online Groceries, Homeware,
Electricals & Clothing. [online] Available at:
https://www.tesco.com/ [Accessed 4 Mar. 2018].
•Approach, W. and Bourn, J. (2018). What can you Learn From
Tesco’s New Marketing Approach. [online]
Digitalmarketingmagazine.co.uk. Available at:
http://digitalmarketingmagazine.co.uk/digital-marketing-
features/what-can-you-learn-from-tesco-s-new-marketing-
approach/4348 [Accessed 4 Mar. 2018].

Thank you