[PDF] Market segmentation, targeting and positioning
6 Pages1255 Words818 Views
Added on 2019-09-26
About This Document
we will discuss the interrelated activities of segmentation, targeting, and positioning which help to achieve a successful marketing mix. We will also discuss the companies who are using these concepts and the companies who are not using these concepts. Samsung used a marketing mix for the decision-making of launching the new mobile phones. Apart from "Marketing Strategy of Samsung", you can also check "A case study on Samsung" where you will learn "Management Case Study Samsung".
[PDF] Market segmentation, targeting and positioning
Added on 2019-09-26
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